Friday, July 10, 2009

Louis Vuitton Malle Mars


One small step for man, one giant leap for leather goods, WWD reports. July 20 marks the 40th anniversary of Apollo 11’s first lunar landing, but to commemorate, Louis Vuitton has created a custom-order “Malle Mars” trunk designed with a trip to Mars in mind. The aerodynamic trunk, which looks like something out of “Star Trek,” opens up to unveil compartments for all kinds of space necessities — from tool and pharmaceuticals drawers to shelves for dishware and even a folding chair to take in the views of Earth.

The trunk, as well as other NASA photographs, space toys, sculptures and astronomy photos, will be on view this Monday, when Louis Vuitton is celebrating the lunar landing’s anniversary with a party at the Rose Center for Earth and Space at the American Museum of Natural History. Vuitton North America president and chief executive officer Daniel Lalonde is playing host with Buzz Aldrin, Jim Lovell and Sally Ride — the history-making astronauts who star in the company’s new core values campaign. For the occasion, Vuitton is donating an undisclosed sum to Al Gore’s Climate Project, and sales of the travel collection at the Fifth Avenue flagship from July 13 to 20 will benefit the organization. - WWD

Photo of the opened Malle Mars after the jump...



Images via Louis Vuitton c/o WWD

Wednesday, July 8, 2009

LVoe Letter #28: Contessa LVoes LV!

Contessa from New York sends us her LVoe Letter showing her beloved Louis Vuitton collection which consists of classic and iconic pieces in Monogram, Damier Ebene and Damier Azur canvas, Inclusion bracelet and hair clip and the Louis Vuitton: Birth Of Modern Luxury. Wait a sec, I've been blogging 'bout LV for a year now and I still don't have that book. Eeek..

Here's Contessa's collection:



I see a gorgeously patinated Monogram Speedy, a Neverfull, Keepall, Poche Toilette, Pochette Accessoires, Damier Alma, and Damier Azur Speedy. A bunch of timeless pieces! Thanks Contessa for sharing your collection!

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Image via Contessa for I LVOE LV

Making of Louis Vuitton Fall/Winter 2009-2010 Ad Campaign

To know more about the story behind the Fall/Winter 2009 ad campaign, check out this article.

Vogue Deutsch August 2009: Edita Vilkeviciute



20-year-old Lithuanian model Edita Vilkeviciute lands on the cover of German Vogue's August 2009 issue wearing a piece from Louis Vuitton's Fall/Winter 2009 collection and photographed by Greg Kadel.

I just love Edita, she's becoming one of today's top models grabbing elusive ad campaigns for Dolce & Gabbana, Blumarine both for Fall 2009, Dior Beauty, Emporio Armani, CK Jeans, Pepe Jeans, Gap (Japan), K for Karl Lagerfeld for Spring 2009.

Check out a preview of the main editorial called Edita also shot by Greg Kadel after the jump...


Sunglasses from Louis Vuitton Spring/Summer 2010 collection.

Images via Models.com

Emma Roberts at Louis Vuitton & Vanity Fair Sunset Cocktails



Spotted! Emma Roberts in a Louis Vuitton jacket from the Spring/Summer 2009 collection attends Louis Vuitton and Vanity Fair Sunset Cocktails in Los Angeles on July 6, Monday. Before the party, Emma tweeted: "LV party tonight! Love their stuff."

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Image via INFdaily