LouisVuittonBirthOfModernLuxury

Louis Vuitton: Birth of Modern Luxury


LouisVuittonBirthOfModernLuxury Louis Vuitton: Birth of Modern Luxury

I’ve been lusting for this book since it was published, it’s absolutely the ultimate must-have book for every Louis Vuitton fan and collector. And all I can say is “I want, I want!

Louis Vuitton: Birth of Modern Luxury is a richly illustrated book that is the first in-depth portrait of one of the world’s best-known luxury brands. This elegant volume explores Louis Vuitton’s extraordinary 150-year history of tradition, innovation and craftsmanship against a backdrop of sweeping social, cultural and industrial change. Written by Paul-Gérard Pasols, the book has been written with full access to the House’s archives, the book itself demonstrates Louis Vuitton’s passion for fine design in a stunning array of archival art, historical images, product designs and sketches, and cutting-edge advertising.

The book examines the life and times of the company’s first three leaders-founder Louis (who invented the modern trunk), his son Georges, and his grandson Gaston-the text focuses on the firm’s development under their guidance. It also discusses Vuitton’s explosive growth toward the end of the 20th century, including the 1987 merger with Moët-Hennessy that made it part of LVMH, the world’s largest luxury goods company, and spurred the expansion of its boutiques to more than 300 locations in 50 countries around the globe.

I haven’t seen this book in real life but my friends say that it’s big humongous, and very heavy too! The book has 540 pages of 660 archive photographs and illustrations, it sure is the Louis Vuitton Bible! Available at Louis Vuitton for $125. The book is also available in Amazon with prices ranging from $73 and up.

Image via Louis Vuitton

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