Louis Vuitton: History of the Louis Vuitton Cup

Louis Vuitton: History of the Louis Vuitton CupThe Louis Vuitton Cup: 25 Years of Yacht Racing in Pursuit of the America’s Cup

Since 1983, the Louis Vuitton Cup has been a rite of passage for yachtsmen aiming to compete for the legendary America’s Cup, world’s most prestigious yachting regatta. Louis Vuitton’s participation in the race has transformed the match from a friendly competition into a modern media event, and helped raise the international profile of the esteemed prize.

History of the Louis Vuitton Cup vibrantly narrates the story of the America’s Cup, which parallels Louis Vuitton’s expansion from a company that creates travel trunks to its presence as an internationally acclaimed luxury brand. The book traces the trajectory of the Cup, recounting stories of the individual races and victories, from the first in Newport, Rhode Island to the last in Valencia, Spain. It presents profiles of its greatest winners and pays tribute to the world’s most talented yachtsmen and the photographers who, passionate about the sea, helped forge the regatta’s reputation.

Written and sketched by François Chevalier, a journalist and a naval architect, this 212 page book includes 150 photographs and illustrations with a preface by Bruno Troublé, a renowned figure in the world of sailing. History of the Louis Vuitton Cup was published in October 2008, available at Louis Vuitton for £40 or approx. $65.

Image via Louis Vuitton