Mert & Marcus for Louis Vuitton: A Retrospective

Written by Bengt Enrique. Published on November 15th, 2008


Mert Alas and Marcus Piggott has been shooting Louis Vuitton’s mainline ad campaigns since 2002 after Inez & Vinoodh and Patrick Demarchelier. Since then, Louis Vuitton has produced stunning high fashion ad campaigns that features supermodels and famous Hollywood stars.

Mert and Marcus’ photography lend an air of grace and unmistakable perfection to advertising. “The difference between us and other photographers is that we care a lot about appearance,” says Alas. “We spend most of the time in the make-up and hairstyling rooms, focusing more on the look than on more technical aspects. The technical part influences the final result by about 80-90%.”We rely totally on retouching, and we wouldn’t be where we are now without a good group of operators behind us”.

Now that Mert & Marcus will not be shooting Vuitton’s Spring/Summer ad campaign, here’s a retrospective of M&M through the years:

LouisVuittonSpring2002 Mert & Marcus for Louis Vuitton: A RetrospectiveSpring/Summer 2002. Tasha Tilberg, Natalia Vodianova, Anne Catherine Lacroix, Kate Moss

LouisVuittonFall2002 Mert & Marcus for Louis Vuitton: A RetrospectiveFall/Winter 2002-03. Eva Herzigova

LouisVuittonSpring2003 1 Mert & Marcus for Louis Vuitton: A RetrospectiveSpring/Summer 2003. Eva Herzigova

LouisVuittonFall2003 Mert & Marcus for Louis Vuitton: A RetrospectiveFall/Winter 2003-04. Jennifer Lopez

LouisVuittonSpring2004 Mert & Marcus for Louis Vuitton: A RetrospectiveSpring/Summer 2004. Naomi Campbell, Karen Elson, Amber Valleta, Kate Moss, Liya Kebede, Angela Lindvall

LouisVuittonFall2004 Mert & Marcus for Louis Vuitton: A RetrospectiveFall/Winter 2004-05. Chloé Sevigny, Diane Krueger, Christina Ricci, Scarlett Johansson

LouisVuittonSpring2005 Mert & Marcus for Louis Vuitton: A RetrospectiveSpring/Summer 2005. Uma Thurman

LouisVuittonFall2005 Mert & Marcus for Louis Vuitton: A RetrospectiveFall/Winter 2005-06. Uma Thurman

LouisVuittonSpring2006 Mert & Marcus for Louis Vuitton: A RetrospectiveSpring/Summer 2006. Gisele Bündchen

LouisVuittonFall2006 Mert & Marcus for Louis Vuitton: A RetrospectiveFall/Winter 2006-07. Kate Moss, Naomi Campbell, Daria Werbowy, Du Juan, Raquel Zimmerman

LouisVuittonSpring2007 Mert & Marcus for Louis Vuitton: A RetrospectiveSpring/Summer 2007. Scarlett Johansson

LouisVuittonFall2007 Mert & Marcus for Louis Vuitton: A RetrospectiveFall/Winter 2007-08. Scarlett Johansson

LouisVuittonSpring2008 Mert & Marcus for Louis Vuitton: A RetrospectiveSpring/Summer 2008. Eva Herzigova, Natalia Vodianova, Stephanie Seymour, Claudia Schiffer, Naomi Campbell, Angela Lindvall

LouisVuittonFall2008 Mert & Marcus for Louis Vuitton: A RetrospectiveFall/Winter 2008-09. Eva Herzigova

So, what’s your favorite season? Mine is Spring/Summer 2008. I love the bright and vibrant colors, the sensual poses, the bags, the cars, and of course the supermodels! I will definitely miss Mert & Marcus for Louis Vuitton. I hope Madonna and Steven Meisel won’t disappoint!

Image via Louis Vuitton Archives

© I LVOE LV




  1. Kiks says:

    you forgot Liya Kebede for S/S 04.

  2. Bengt says:

    Oh, yeah! I forgot to write her down! Thanks so much for reminding Kiks! Her one-page ad was so good!

  3. Anonymous says:

    I miss Mert and Marcus. I hope they come back for Fall/Winter 2009…

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