Mert Alas and Marcus Piggott has been shooting Louis Vuitton’s mainline ad campaigns since 2002 after Inez & Vinoodh and Patrick Demarchelier. Since then, Louis Vuitton has produced stunning high fashion ad campaigns that features supermodels and famous Hollywood stars.
Mert and Marcus’ photography lend an air of grace and unmistakable perfection to advertising. “The difference between us and other photographers is that we care a lot about appearance,” says Alas. “We spend most of the time in the make-up and hairstyling rooms, focusing more on the look than on more technical aspects. The technical part influences the final result by about 80-90%.”We rely totally on retouching, and we wouldn’t be where we are now without a good group of operators behind us”.
Now that Mert & Marcus will not be shooting Vuitton’s Spring/Summer ad campaign, here’s a retrospective of M&M through the years:
So, what’s your favorite season? Mine is Spring/Summer 2008. I love the bright and vibrant colors, the sensual poses, the bags, the cars, and of course the supermodels! I will definitely miss Mert & Marcus for Louis Vuitton. I hope Madonna and Steven Meisel won’t disappoint!
Image via Louis Vuitton Archives