First Look: Louis Vuitton Spring/Summer 2009 Ad Campaign

So, after the hideous fake photoshopped ad campaign that fooled people (including myself), WWD has released the preview of the authentic Spring/Summer 2009 Ad Campaign photos starring Madonna. According to WWD, Marc Jacobs said that he was totally blown away and moved by Madonna’s concert in Paris, her energy and her presense which made him decide to cast her as the star for next season’s campaign.

Madonna’s ads also marks the end of Mert Alas and Marcus Piggott’s 6-year ad campaign streak with Louis Vuitton as Steven Meisel will take over, another reunion for long-time collaborators Madonna and Meisel.

First Look: Madonna for Louis Vuitton Spring/Summer 2009 Ad Campaign
The campaign features a very Parisian theme of Marc Jacobs’ praised Spring 2009 collection for Louis Vuitton, and was shot at Cafe Figaro, a restaurant in Los Angeles that evokes a very French feel.

More pics after the jump…

First Look: Madonna for Louis Vuitton Spring/Summer 2009 Ad CampaignFirst Look: Madonna for Louis Vuitton Spring/Summer 2009 Ad Campaign
Six photos would end up printed in a range of fashion magazines starting February. “It’s a big change from what we were doing. It tells a story,” said Antoine Arnault, Vuitton’s director of communications. “This I think is an amazing coup, but more than that, there’s real logic behind it. It’s very linked to Marc’s fashion show.”

So based on the first visuals careof WWD, the slouchy bags in the iconic Monogram canvas and Monogram-embossed leather will be made into production and would hit the store shelves next year along with tribal-inspired sandals, accessories and ready to wear. I can’t wait to see the whole campaign!

Image via WWD


  • Anonymous

    Very nice pictures. Colors are awesome.

  • Pete

    I really like it! Madonna looks great!

  • sweet

    Those shoes are gorgeous.. I wonder how much those are..

  • Anonymous

    oh my gosh, its beautiful!

  • Gerardth

    I’m not that into it.. First, the clothes really doesn’t show, and she’s wearing the same skirt.. Second, the ostrich feather would look really great if she was in motion or something.. But generally its nice.. I hope the actual ads looks more fluid and not too posy..

  • Anonymous

    Madonna’s sooooo hot! OMG, i like it a lot!

  • Anonymous

    Its refreshing to not see over saturated colors as always were given by Mert & Marcus.. Steven Meisel did a really good job!

  • maddie


  • GossipG

    I like that Monogram bag! *swoons*

  • handbag toting boy

    loves it….no words to describe such a magnificent work of what?high fashion?hehehehe

  • Anonymous

    I like the ads…but I don’t like the products. I think they look clunky and junky.

  • Anonymous

    I miss Mert & Marcus.. But these Meisels look good..

  • glen

    hi. i love your blog!

  • Anonymous

    I love that Bag!!!! I just wonder how much damage its going to do to my pocket book??!!!