eLuxury To End Louis Vuitton Retail Starting May 15

This coming May 15, online luxury retailer eLuxury will no longer sell Louis Vuitton and advises customers to shop directly at LouisVuitton.com as the main site offers the most comprehensive selection, product personalization, and complimentary shipping. This is one of the steps eLuxury is taking after its decision to shutter its retail operations over the first half of 2009.

According to an LVMH Moët Hennessy Louis Vuitton spokeswoman, the reason for the closure of the retail operation was not based on the site’s financial performance, but rather because many of the brands it sells have developed their own online presences. eLuxury’s move is also simply to pursue other interests such as an online magazine focusing on luxury markets.

“Starting in mid 2009, eLuxury’s new mission will be to create an ‘e-window’ into the world of luxury, by serving as an information reference for luxury in fashion, art de vivre, leather goods, wines and spirits, watches and jewelry, gastronomy, cars, yachts and services,” the spokeswoman said. “To that end, eLuxury intends to develop collaborations with the most prestigious names in the world of luxury media, as well as the main contributors of the luxury world.”

Image via eLuxury