Louis Vuitton North America, Inc. announced on April 19th 2009, in honor of Earth Day, that 15% of all sales purchased on the company’s U.S. site, LouisVuitton.com on April 22nd, 2009 will be donated to The Climate Project. Louis Vuitton is actively committed to promoting environmental responsibility and sustainable development, and has partnered with The Climate Project since 2007.
Louis Vuitton initiated an association with The Climate Project in 2007 by making a donation to the organization on behalf of the individuals in the Core Values Advertising Campaign. Louis Vuitton has continued the relationship throughout its Core Values campaigns, donating on behalf of Catherine Deneuve, Andre Agassi and Steffi Graf, Keith Richards, Sofia and Francis Ford Coppola, and Sean Connery.
“We are thrilled to collaborate with The Climate Project and promote environmental awareness in honor of Earth Day,” said Daniel Lalonde, President and CEO of Louis Vuitton North America. “Over the past few years Louis Vuitton has voluntarily made efforts to reduce the impact of its activities on the environment. In addition we are proud to be able to support The Climate Project in its inspiring quest to raise awareness of the climate crisis.”
The Climate Project, founded by Nobel Laureate and former Vice President Al Gore, is an international non-profit organization with a mission of increasing public awareness of the climate crisis at a grassroots level worldwide. TCP is growing exponentially, with headquarters in Nashville, TN and branch offices in Spain, U.K., Australia, India, and Canada. More than 500 U.S. and Canadian TCP Presenters will be gathering in Nashville next month for TCP’s North American Summit with Gore and other climate change dignitaries.
“We are delighted to continue this wonderful relationship with Louis Vuitton in our joint efforts against global warming. Louis Vuitton has always been on the cutting edge of fashion and now the company has again proven it leadership to set new standards and trends for sustainable practices and programs in the luxury industry. We appreciate its support in giving consumers the opportunity to donate to TCP with their on-line purchases on Earth Day,” said Jenny Clad, Executive Director of The Climate Project.
Image via Louis Vuitton