For this year’s CFDA Journal, CFDA President Diane von Fürstenberg’s only marching orders for creative director Trey Laird were to “Capture fashion — do something fabulous.” So instead of using models to showcase the designers’ work, he decided it would be best to have the nominees shot sporting their own creations, which had not been done before.
The designers were photographed by Craig McDean and styled by Karl Templer and the results were fabulous. International award winner Marc Jacobs, who will be honored for his work for Louis Vuitton, donned the floppy rabbit ears he created from the Fall/Winter 2009 Collection.
Other nominees such as Swarovski Womenswear Award nominee Jason Wu wore a dress over his suit, Proenza Schouler duo Jack McCollough and Lazaro Hernandez, who are in the running for Accessory Designer of the Year, wore their handbags as if they were boxing gloves.
Image via Craig McDean