Louis Vuitton Celebrates the 40th Anniversary of the Lunar Landing

Last July 13th, Louis Vuitton hosted a tribute to the 40th Anniversary of the Lunar Landing, hosted by Daniel Lalonde, President and CEO of Louis Vuitton North America, with Buzz Aldrin, Jim Lovell and Sally Ride. The event took place at the Rose Center for Earth and Space at the American Museum of Natural History.

The new Louis Vuitton core values advertising campaign, featuring these three legendary astronauts, elevates the theme of travel as a personal journey to a celebration of a voyage of significance for all mankind. “We are honored to be able to recognize these individuals as ultimate travelers and to salute their astounding accomplishments which have changed the world,” said Daniel Lalonde.

Louis Vuitton is proud to have brought together these three exceptional figures whose own personal journeys have taken them into space: Buzz Aldrin, who in the course of the historic Apollo 11 mission with Neil Armstrong on July 20th and 21st 1969, became the second man to set foot upon the Moon; Jim Lovell, the commander of the ill-fated Apollo 13 mission in 1970, who heroically guided his crew back to the safety of Earth; and Sally Ride, who in 1983 became the first American woman to venture into space on Space Shuttle Challenger.

For this event Louis Vuitton has assembled a unique set of NASA original photographs, antique space toys, sculptures and astronomy photographs by the French artist/photographer Jean Larivière. The Louis Vuitton special order “Malle Mars” will also be on display, depicting a hypothetical trunk for travels to Mars. Elements of this exhibit will be on display at the Louis Vuitton Fifth Avenue Maison from July 14th to July 20th.

Actively committed to promoting environmental responsibility and sustainable development, Louis Vuitton is making a donation to The Climate Project in conjunction with this event. The Climate Project, founded by Nobel Laureate and former Vice President Al Gore, is an international nonprofit organization with a mission of increasing public awareness of the climate crisis at a grassroots level worldwide. Louis Vuitton will donate a percentage of sales from all travel related items at the Fifth Avenue Maison between July 13th and July 20th.

The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel since 1854. Since 1997, with the arrival of the designer Marc Jacobs, it has extended its expertise to women’s and men’s ready-to-wear, shoes, watches and jewelry, sunglasses, combining traditional craftsmanship with flair and innovation to create a complete lifestyle experience. Since 1987, it has been part of L.V.M.H. / Moët Hennessy – Louis Vuitton, the world’s most prestigious luxury goods group headed by Bernard Arnault.


Buzz Aldrin, Jean Larivière, Daniel Lalonde, Jim Lovell

Buzz Aldrin, Daniel Lalonde, Jim Lovell

Karenna Gore Schiff

Karenna Gore Schiff, Daniel Lalonde

Adriana Lima

Jessica Szohr

Jessica Szohr

Ann Dexter Jones



Hillary Gumbel, Bryant Gumbel

Miranda Kerr


Jim Lovell, Marilyn Lovell

Jim Lovell

Buzz Aldrin, Lois Aldrin

DJ Cassidy

Buzz Aldrin, Jim Lovell, Daniel Lalonde

Buzz Aldrin, Deborah Norville and sons, Jim Lovell

David Anton, Buzz Aldrin, Alexandra Richards, Patti Hansen, Jim Lovell, Daniel Lalonde

Buzz Aldrin, Jim Lovell, Daniel Lalonde

Buzz Aldrin

Jean Larivière

Joanna Garcia

Jim Lovell

Image via Louis Vuitton


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