Last month, Louis Vuitton opened the largest boutique in Southeast Asia at Singapore’s luxurious ION Orchard in Orchard Road. Featuring a newly conceived curved façade, circular interiors and an array of Asia Pacific’s firsts, this 2-leveled, 850 square meter universe testifies the Malletier’s spirit to combine innovative architectural and retail concepts to reflect a tradition of savoir-faire, travel legacy and French luxury.
The façade was designed by Front Inc. of New York while the interiors by the Louis Vuitton Malletier’s architecture team. The ION Orchard store will showcase Louis Vuitton’s first curved glass façade, inspired by the ‘folds of a scarf’. It will boast a full glass façade comprising two groups of textured glass that mimic a Damier chequerboard pattern effect.
A bold statement in the heart of iconic Orchard, the Louis Vuitton Global Store – largest both in The Lion City and South-East Asia – at ION Orchard Turn is the latest architectural jewel of the Maison, where luxury and elegance meet creativity and innovation. Featuring a newly conceived curved façade, corresponding soft interiors and a host of Asia Pacific firsts, this two-leveled, 905 square-meter universe testifies the Malletier’s spirit to combine innovative architecture and retail concepts to reflect a tradition of savoir-faire, travel legacy and French luxury.
FAÇADE – The uniqueness and innovation of the new store at ION Orchard begins with Louis Vuitton’s first curved glass façade, inspired by the ‘folds of a scarf’ and designed by Front Inc of New York, echoing “curved” interiors from the Louis Vuitton architecture team in Paris. This will be one of the largest custom-made façades – comprising two groups of mold-textured glass that mimic a Damier chequerboard pattern effect. The exterior then opens to an equally new Maison interior and display concepts.
BAG BAR – Take a walk through the glass-cocooned entrance on the ground level, and you are immediately welcomed by an over nine-meter long curved Bags Bar for women, one of the first in Asia. Facing a special wall display of small leather goods is a six-meter long curved Bags Bar for Men.
LEATHER GOODS AREA – Climb up the marble circular stairway, past the golden walls, and be greeted by Louis Vuitton’s fine leather goods. Following the curved framework from the ground floor, it is complemented with deluxe wooden shelves and paneling. The architectural elegance of the interior brings emphasis to the exquisite details of Vuitton’s French leather goods.
WOMEN’S UNIVERSE & WOMEN’S SHOES – Brightly lit with rays of natural light peeping through the Damier patterned curve glass façade, the spatial organization of women’s ready-to-wear and accessories brings clear visibility at it’s most elegant. While it faces the busy streets of Orchard, its pale parquet floors topped up with plush white carpets takes you away from the hustle and bustle, and into the flawless and modern realm of Louis Vuitton.
MEN’S UNIVERSE & MEN’S ACCESSORIES – The spacious and luxurious men’s universe has an elegant backdrop showcasing the men’s products. With its warm mahogany setting and lavish leather chairs, you can spend hours indulging in this elegant arena housing the most recent offerings of the Malletier for men.
EMBROIDERIE COLLAR AMBER TRENCH COAT The limited edition evening trench coat inspired by the 2009 Spring/Summer collection is definitely one of the highlights. Tailored in shiny and luxurious silk fabric, this earth hue evening trench is embellished with beautiful amber color stones and pearls along the collar, plus a belt embossed with ‘Louis Vuitton’ that ties around the waist like a ribbon.
BALLERINA BRONZE In the same spirit and design of 2009 Spring/Summer collection, the matching ballerinas in bronze color is accessorized in the same stones and ribbon to complete this feminine, yet classy and elegant silhouette.
SOUPÇON OVERSIZED SUNGLASSES Crafted for trendy & city chic ladies, this oversized variation has been modernized, made more bold & sophisticated. This hand-made eyewear is adorned with temples incorporating “inclusion” details inspired by fancy jewelry, and is engraved with the special event marking on the temple tip.
APPARENCE TRANSPARENT SUNGLASSES A new model from the Fall/Winter 09 collection which is specially crafted for fashion savvy & discerning men. It is hand-made in exclusive transparent acetate and adorned with metallic pieces embossed with Damier motifs. This pair of refined sunglasses also utilizes a special technique to insert a metallic logo into the temple.
TAMOUR 18 CROISSANT The watch comes in a diamond paved case with a white gold dial that pictures a starry sky in brown diamonds, orange spessartites, yellow sapphires and a crescent moon in white diamonds. The white gold dial is further enriched with Monogram Flower motifs that intersperse with the gem-set stars and crescent moon which illuminate in the dark. Limited to 8 pieces, the individually numbered watches are equipped in a Cognac Shiny Alligator strap accompanied by a second embossed leather bracelet. A leather watch box with a hot-stamped “Orchard Road, Singapore” label accompanies each timepiece.
BEL AIR MIROIR DORE With its high shine and gloss, as though dipped in metal, the Bel Air is one of the most glamorous and sophisticated bag to date. Finely crafted in Monogram Miroir, the PVC panels with a metallic film for a mirror effect embossed with a high frequency technique for precision and definition. A sophisticated gold signature plaque is used as a closing system, coupled with a beautifully made, detachable chain strap for a golden finish.
EMBROIDERIE BLANC TEE AND AMBER LAMBSKIN PERFORATED SKIRT This luxuriously detailed cotton shirt is not just any ordinary piece. It boasts a removable embroidery of tinsel and stones in the finest shade of amber. Intertwined with bronze leather laces and a bead encrusted LV, it resembles a piece from 2009’s Spring Summer collection, encompassing the same intricate beading details. The perforated bronze beauty made of soft lambskin echoes the spirit of Mahina leather goods. With the monogram reinterpreted through a perforation technique, it becomes an understated, subtle, elegant and totally legitimate signature. It will evoke your textural interest with its three different perforated diameters that are technically refined.
Louis Vuitton Singapore ION Orchard
2 Orchard Turn
#01-23 ION Orchard
Tel: +65 6788 3888
Fax: +65 6781 0543
Monday – Sunday: 10AM – 10PM
Images via Louis Vuitton