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Louis Vuitton Haute Joaillerie: Lorenz Baümer, Art Director


Before we go into the collection, let’s first know the designer. Lorenz Baümer, Art Director of Louis Vuitton’s Haute Joaillerie department.

Lorenz Bäumer: the mystery of beauty, the passion of luxury, the spirit of travel…

Lorenz Bäumer’s curiosity for all things beautiful was nurtured from his earliest years by his father’s diplomatic career. From the time he was born in 1965, his family crisscrossed the globe to live in the United States, Europe, the Middle East, and Canada. This discovery of the world infused him with rich stores of extraordinary images and multi-coloured memories.

He inherited his taste for beautiful things from his mother, and steeped himself in the subtle sophistication of style à la française. At the age of sixteen, Lorenz Bäumer encountered the city that would later become his muse: Paris. He developed a taste for innovation and a thirst for new challenges during his engineering studies starting in 1985 at the École Centrale. An unrelenting perfectionist, he passionately pursued design in fields as varied as goldsmithing, furniture, and tableware. After graduating in 1988, he could at last devote his energies to his favourite field: jewellery. His first collections, presented at his Rue Royale home in 1989, enjoyed tremendous success. When he opened his fine jewellery showrooms on Place Vendôme in 1995, Lorenz Bäumer was only 30 years old.

An ardent collector who adores the visual arts, photography, and design, the space he inhabits is graced with a thousand artistic wonders gathered from the far reaches of the globe, all
reflecting the depth and variety of his inspiration. Lorenz Bäumer’s reputation rests on the exceptional character of his confidential and luxurious showrooms. This discreet third-floor location on the Place Vendôme quickly became the vibrant focal point of Parisian jewellery elegance.

Today, Bäumer’s creations are found the world over. He forges gold, meteorite, and titanium; uses revolutionary techniques to engrave poetry onto diamonds; explores untouched artistic territory with incomparable savoir-faire, juggling with the vast palette of colours revealed by nature.

In 2004, the permanent collection of the Museum of Decorative Arts in Paris welcomed four pieces of Lorenz Bäumer jewellery. Awarded the coveted Chevalier des Arts et des Lettres for outstanding achievement in the arts, he was also a contributor to the “Masterpieces of French Jewelry” exhibit in New York and San Francisco in 2006. At the 2007 National Jewelry Institute retrospective in New York’s famed Forbes Gallery, more than one hundred of his creations were presented to the public. His biographical book, Lorenz Bäumer – My Own Dictionary, was published by Éditions de la Martinière in 2007. Additionally, fifteen of his pieces were displayed at the Natural History Museum in Paris in the “Pearls, A Natural History” exhibit in 2007 and 2008. A new chapter is being written in 2009 year as Bäumer unveils a line of timepieces.

In 2009, with Lorenz Bäumer’s appointment as Artistic Director of Fine Jewellery, Louis Vuitton honours the same values that have been the company’s guiding light for more than 150 years. They both personify a keen comprehension of perfection executed with traditional savoir-faire and an insatiable curiosity for the wealth of the world’s wonders. To be bewitched by beauty, to be inspired by the most daring expressions of artistic brilliance…

Image via Louis Vuitton