Louis Vuitton 5th Avenue Maison Holiday Display 2009

Louis Vuitton has covered the entire façade of the Fifth Avenue Maison with Ruben Toledo’s artwork for the Louis Vuitton City Guides. In addition the special seasonal display windows, “Home for the Holidays” have been installed evoking the spirit of travel signature to Louis Vuitton, the excitement of exploration and the joy of spending the holiday season with family.

“We are thrilled to have renowned artist, Ruben Toledo working with us again,” said Daniel Lalonde, President and CEO of Louis Vuitton North America. “Toledo’s sketches and illustrations have been an integral part of our city guides for years and we are delighted that his artwork is the center of our Fifth Avenue Maison display for this holiday season.”

Last year Louis Vuitton covered the façade of the Maison with Takashi Murakami’s Monogram Multicolor print for the season. This year the store façade display is inspired by the city stamp artwork that Ruben Toledo designed for the Louis Vuitton City Guides for New York, Miami, Los Angeles, Paris, London, Tokyo, Rome and Mumbai. Painter, sculptor, illustrator, columnist and critic for the top fashion magazines, Ruben Toledo has had a long standing relationship with Louis Vuitton sketching each city for the City Guide and illustrating an entire New York City travel scrapbook published by Louis Vuitton.

Conceived by Naoemie Goudal and David Stienhorst, students of the central St. Martin’s College of Art and Design in London, “Home for the Holidays” window displays feature authentic flapboards reminiscent of those found in train stations around the world. Departure and arrival cities, seasonal activities, inspired quotes regarding the marvel of travel, and personal sentiments will be featured on each flapboard throughout the duration of the season. Starting November 23rd, Louis Vuitton asks you, “Where will your journey take you?” Submissions are being collected at www.departures.vuitton.com and a selection of answers will be posted on the flapboards at the Fifth Avenue Maison throughout December.

Image via Louis Vuitton


  • dissy

    Hi B, how's everything? i hope you're doing fine. do u know what is the best part about your blog? bcos it was a blog that totally dedicated to louisVuitton. this is what makes ur blog special from others. u did not mix the content. u only talk about LV. but since you 'generalize', its very hard for me to.. erm.. well let me put it this way, i come here to read about louis vuitton, not chanel gucci etc etc. i used to read your blog once in a 2 days but now… ur blog is just like any other blog that talks about everything. if its not to much i want ilvoelv back. not ilvoelv+chanel+gucci+yadayada. mayb u can create a different blog for other stuff.
    well this is just my 2 cents.

  • LVMode

    I agree with dissy. Sorry Bengt.

  • isabelle

    Hey guys,
    I totally agree too … It's such a pitty ! We are big LV fans – and the other brands are not so interesting … we just want news about LV ! thank you !

    • anonymous

      Try this blog – – all the blogger talks about is LV and nothing else.. and the best thing is, he talks about LV because he has tons of them…


  • A.

    I dont necessarily agree. I think Bengt is doing a great job! He does all the LV he can, to keep you up to date. If you only want the LV stoff he does, he wouldnt be able to blog as often.

  • LVMode

    …and I totally agree with you too Alex. Bengt does a fantastic job and he deserves countless praise and all the advertising support that he receives.

    It is just that this blog was unique for the fact that it was dedicated to Louis Vuitton in such a niche way that no one else had previously done. My fear is (and I told Bengt this when he asked me before he changed this blogs format) that the uniqueness that made this blog so special will lose some of its magic. I would hate to see that happen!!

  • A.

    We will be there for him, M!

  • Anonymous

    Actually, ilvoelv was copied from louisvuittonlover.blogspot.com which was ahead by a year. That was the niche that lv lover blogger created who owns Louis Vuittons unlike ilvoelv who has never even been in a store.

  • Matt Curry

    Yeah, whatever, anonymous guy.

    Bengt does a bang up job. It's only because LV's PR is so goddamn lazy that he's had to start covering other brands. I do have to wonder where my money is going, as I'm sure at least 50% of LV's margin is marketing.

    Anyway, I have to admit, since Bengt's started covering other brands, my loyalty to LV has waned a bit. The piece he did on Gucci's fall accessories line did have some rather nice items in it……

    Now, if LV could get itself in gear and send Bengt regular press kits, like, for instance, the Men's S/S 2010 precollection with the gorgeous Damier Geant Bleu bags, then my loyalty would be restored.

    Do you hear that LV? 🙂

  • LVMode

    @ Anonymous – I'm trying to see your point of view, but I can't stick my head that far up my arse.

  • Louis Vuitton Lover

    Hey Anonymous, Bengt and I are Filipinos so there's no reason to create dissension. We both LVoe Louis Vuitton and we will continue to blog about it. Sorry for this B. Keep the LVoe alive.

  • Anonymous

    Hello everyone. Do you love those trunk pics. Check out http://thegrandeurs.blogspot.com/ for some real special order beauties. Bengt I love your site. My blog is about me, myself and I but I just took a trip thus packed up all my LV's. Feel free to use the pics my dear.


    Totally 100% agree with Matt Curry. Eveyone else…grow up.

  • David Carrero Fdez-Baillo

    Good site 🙂 i want recomend spanish christmas site in http://navidad.es