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First Look: Louis Vuitton Spring/Summer 2010 Ad Campaign


Its still December but the first image from Louis Vuitton’s Spring/Summer 2010 campaign with Lara Stone by Steven Meisel is already out. Well sort of. The image released is so small.

It looks promising! Is Lara wearing the ‘fro? Anyway, here’s the quote from WWD: “After two campaigns featuring pop priestess Madonna, Louis Vuitton has gone all New Age in its spring-summer fashion advertising, complete with white doves, ferns and voluptuous model Lara Stone lounging seductively on the grass.

“After two seasons with such a huge star, [artistic director] Marc [Jacobs] decided to take a breather and work with a model — and not just any model. It’s the choice of a new supermodel,” said Antoine Arnault, Vuitton’s communication director, as he unveiled a campaign slated to break in February fashion titles. “She clearly has a Brigitte Bardot look.”

He described the six visuals as fresh, summery, whimsical, young and optimistic — and hopefully coinciding with brighter economic times.

It’s the third Vuitton campaign lensed by Steven Meisel, who constructed an outdoorsy set in a New York studio, planting a series of Vuitton handbags in the moss next to Stone and the birds. The first spots highlight the Artsy, an unstructured shoulder bag in Monogram canvas, followed by runway styles in sun-bleached denim, some dangling fox-fur charms.”

Image via WWD