“After our successful collaboration with Madonna, we are very happy to be working once again with Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign,” says Artistic Director Marc Jacobs. “Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love. To model the clothes, we wanted a modern, iconic, sexy beauty… It had to be Lara Stone.”
In the six visuals, model-of-the-moment Lara Stone is pictured in a series of Bardot-esque poses on a bed of moss and ferns, surrounded by white doves. The cool, fresh background throws into relief the vivid colors of Louis Vuitton’s Spring/Summer 2010 collection and its array of standout accessories, including metallic Monogram canvas and sun-bleached Monogram denim bags, furry foxtail charms, hardware-inspired jewelry and wooden clogs embellished with rustic tufts of fur.
“It was a wonderful shoot,” continues Marc Jacobs. “Doves were flying, the atmosphere was sexy and magical, and the result is a set of images that are desirable, colorful, whimsical and, of course, luxurious.”
Antoine Arnault, Head of Communications for Louis Vuitton, comments: “This is a very strong campaign, reflecting the vibrant, optimistic mood of the Spring/Summer 2010 show. We are delighted to continue our partnership with Steven Meisel, and to welcome Lara Stone as the voluptuous new embodiment of the Louis Vuitton woman.”
The Louis Vuitton Spring/Summer 2010 advertising campaign will break in the February 2010 issues of magazines worldwide. A behind-the-scenes video of the shoot will go on- line at louisvuitton.com. While waiting, check out some snaps at ILVOELV’s Facebook fan page. Also be sure to become a fan to receive ILVOELV updates right at your Facebook page.
Louis Vuitton Spring/Summer 2010
Model: Lara Stone
Photographer: Steven Meisel
Stylist: Marie-Amélie Sauvé
Makeup: Pat McGrath
Images via Louis Vuitton