Louis Vuitton Spring/Summer 2010 Ad Campaign

“After our successful collaboration with Madonna, we are very happy to be working once again with Steven Meisel on the Louis Vuitton Spring/Summer 2010 fashion campaign,” says Artistic Director Marc Jacobs. “Because the collection loosely took its cues from the idea of the New Age traveler, we decided to create a green, outdoorsy set that would evoke a spirit of peace and love. To model the clothes, we wanted a modern, iconic, sexy beauty… It had to be Lara Stone.”

In the six visuals, model-of-the-moment Lara Stone is pictured in a series of Bardot-esque poses on a bed of moss and ferns, surrounded by white doves. The cool, fresh background throws into relief the vivid colors of Louis Vuitton’s Spring/Summer 2010 collection and its array of standout accessories, including metallic Monogram canvas and sun-bleached Monogram denim bags, furry foxtail charms, hardware-inspired jewelry and wooden clogs embellished with rustic tufts of fur.

“It was a wonderful shoot,” continues Marc Jacobs. “Doves were flying, the atmosphere was sexy and magical, and the result is a set of images that are desirable, colorful, whimsical and, of course, luxurious.”

Antoine Arnault, Head of Communications for Louis Vuitton, comments: “This is a very strong campaign, reflecting the vibrant, optimistic mood of the Spring/Summer 2010 show. We are delighted to continue our partnership with Steven Meisel, and to welcome Lara Stone as the voluptuous new embodiment of the Louis Vuitton woman.”

The Louis Vuitton Spring/Summer 2010 advertising campaign will break in the February 2010 issues of magazines worldwide. A behind-the-scenes video of the shoot will go on- line at louisvuitton.com. While waiting, check out some snaps at ILVOELV’s Facebook fan page. Also be sure to become a fan to receive ILVOELV updates right at your Facebook page. 🙂

2_FMEDEN22_FMUNDG2DEI 220x285 F-MARTSY1 UK:DEI 220x285 F-MARTSY1 UKDEI 440x285 F-MARTSY2 UK:DEI 440x285 F-MARTSY2 UKDEI 440x285 F-CHECH2 UK:DEI 440x285 F-CHECH2 UKlouisvuittonss2010laras

Louis Vuitton Spring/Summer 2010
Model: Lara Stone
Photographer: Steven Meisel
Stylist: Marie-Amélie Sauvé
Hair: Garren
Makeup: Pat McGrath

Images via Louis Vuitton


  • naiema

    fucking fabulous!!better than last year!its totally hot summer for lvs…

  • Anonymous

    what's the name of the first?

  • Dei

    It's just too meesy, don't like Meisel for LV
    They need to go back to Mert & Marcus

  • Bernice

    did u mean 2010 underneath the first picture?!

  • Bengt

    ^ Yes, thanks for the heads up..

  • Anonymous

    hmmm…these really look a lot like Katy Grannan's work. Ripping off artists…Right On!

  • Anonymous