Louis Vuitton Animania Collection

Before I tell you about this adorable collection, here’s a bit of a backstory: The Vuitton family made wooden animal toys which were then collected by Gaston Louis Vuitton’s wife, Renée. This wooden toy collection was created more than 60 years ago and the examples were found in the Maison’s archives. For the Opening of the Louis Vuitton Avenue Marceau store in 1954 for Maison Louis Vuitton’s 100th anniversary, Gaston-Louis Vuitton dedicated the first floor of the store to his wife Renée, who turned it into a “Salon de jouets” (toy store) which then closed in 1970.

Taking inspiration from the wooden animal toys mentioned above, the Animania collection is a playful pack of Monogram-clad animals and cute details. So, first off… the Animania Coin Purses. These pieces features the animal patchwork made from Monogram canvas, patent leather, and karung snakeskin. Animals in the coin purses include: Ecureil (Squirrel) in Amarante, Coq (Rooster) in Gris Art Deco, Oiseau (Songbird) in Rose Florentin, and Lapin (Bunny) in Pomme d’Amour available at Louis Vuitton for US$500.

Also there are 2 clutches whose shapes are in the form of the Oiseau (Songbird) in Bleu Nuit and Coq (Rooster) in Amarante available at Louis Vuitton for US$340. All these charming pieces makes a great coin purse/clutch and also a delightful bag charm. Check out larger photos of the coin purses and the Oiseau Clutch below…

In addition to small leather goods, the Animania collection also consists of a scarf called Animania Square made in 100% silk and comes in colors Violet, Red and Coral. Also these cute little accessories: Ecureil Bag Charm in Gris Art Deco, Lapin Bag Charm in Pomme d’Amour, and Coq Bag Charm in Amarante as seen in the photos below. I’m absolutely loving the Rooster bag charm and the scarves are just adorable! Complete price list are as follows:

Animania Collection
• Animania Coin Purses – US$500
• Animania Clutches – US$340
• Animania Square – US$220
• Animania Bag Charms – US$340

Image via Louis Vuitton


  • Anonymous

    So cute!

  • Gill

    Great! i love this collection

  • Fab

    I just got the Squirrel key chain! its so pretty!

  • Anonymous


  • Anonymous

    how much is the squiiral key chain for?

  • Enslow

    Great post… I found this through google, google ftw!

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  • Lockley

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  • Beautiful, thanks for sharing

  • Very nica bags .

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