Louis Vuitton Fall Winter 2010 Ad Campaign

First Look: Louis Vuitton Fall/Winter 2010 Ad Campaign


It’s out! I’ve been looking forward to seeing this for weeks! Here is the Louis Vuitton Fall/Winter 2010 Ad Campaign starring supermodels Christy Turlington, Karen Elson, and Natalia Vodianova, photographed by Steven Meisel.

WWD reports: Typically, Marc Jacobs gives his collections for Louis Vuitton a different spin in advertising versus the runway. For the forthcoming fall campaign, slated to break in a wide range of August titles, Christy Turlington, Karen Elson and Natalia Vodianova are shown preening in front of old-fashioned makeup mirrors backstage, as if they were ready to take a stroll around the fountain of the Louvre’s Cour Carré, the setting for Vuitton’s show during Paris Fashion Week in March. Ditto for the multigenerational casting — one model in her 20s, one her 30s, one her 40s — adding up to one of the most sophisticated Vuitton fashion campaigns to date, according to Antoine Arnault, Vuitton’s director of communications.

“The atmosphere was very Fifties, very elegant,” he related. This is the fourth Vuitton campaign shot by Steven Meisel, who constructed the period set in a New York studio. Arnault described the media spend as “flat” and said it would remain print driven, running in tandem with the company’s “Core Values” campaign. The latest one, depicting Pelé, Diego Maradona and Zinedine Zidane playing foosball in a Madrid cafe, will continue to run through the World Cup tournament and into the fall. In light of the disgraced French team, Arnault expressed relief that Vuitton did not opt to cast today’s soccer stars. “We made the right choice to work with legends and not spoiled brats,” he said.

What do you think? Me, I personally think that they somewhat lack the glitzy glamour of the campaigns shot by Mert & Marcus but I can’t help but love these. They’re simple and elegant, very real and of course Natalia, Karen and Christy looks breathtakingly beautiful. xxx

UPDATE: Louis Vuitton Fall/Winter 2010-2011 Ad Campaign

Images via Louis Vuitton, WWD

 

  • Anonymous

    wow

  • Anonymous

    Finally Madonna is gone…
    Good job lol

  • Anonymous

    Its so obvious that the owner is the one commenting on the posts

  • Bengt

    ^ Do you mean me?
    LOL, why were you able to say that?

  • jackie

    this has got to be my fave lv ad ever!

  • jemima

    its so obvious that anonymous doesnt follow ur blog,well BENGT doesnt need publicity for his blog,he got dozens of avid follower.

  • jemima

    btw bengt.did lv sent u the raindrop besace?they should appreciate u as a true lv blogger.

  • Bengt

    @ Jemima: Unfortunately, they haven't. But its totally cool. I just did the open letter for fun. 🙂

  • jemima

    omg,tell me please…any appreciation from them?

  • Bengt

    @ Jemima: They give me press kits and invites to press presentations every season, etc.. I think that's their way of support. I totally appreciate them for it. 🙂

  • Anonymous

    congrats dear!

  • Anonymous

    NOW THIS IS A BREATHTAKING ADVERTISEMENT! CAN"T WAIT TO SEE IT IN MAGAZINES!