“The strength of Louis Vuitton is its almost magical ability to reinvent itself every season,” says Artistic Director Marc Jacobs. “Last season was all about the idea of the New Age traveler. This season was a manifesto for beautiful, ladylike clothes. Two different collections, two different campaigns, but one Louis Vuitton.”
Shot in a New York studio by Steven Meisel, Louis Vuitton’s Fall/Winter 2010-2011 fashion campaign brings together three decades of supermodels – Christy Turlington, Karen Elson and Natalia Vodianova – in a series of exquisite images that capture the eternally feminine spirit of the runway show. Soft sepia tones and a set resembling a movie star’s dressing room conjure an ambiance that combines intimacy with cinematic glamour as the models pose in the season’s sweet bustiers, Fifties knits and sweeping skirts, surrounded by stacks of shoe boxes from which peep the collection’s charmingly retro bow-fronted pumps. In keeping with the ladylike mood, the spotlight also falls on Louis Vuitton’s dazzling reinterpretations of its iconic Speedy handbag, in alligator, waxed calf leather, or flocked and sequined Monogram canvas.
Antoine Arnault, Head of Communications for Louis Vuitton, comments: “In his fourth campaign for Louis Vuitton, Steven Meisel has produced another richly evocative set of images. And what better way to celebrate eternal femininity than with three of the world’s most beautiful women – Christy Turlington, Karen Elson and Natalia Vodianova?”
The Louis Vuitton Fall/Winter 2010-2011 advertising campaign will break in the August 2010 issues of magazines worldwide.
For bigger sized photos of the campaign, check out ILVOELV’s Facebook Page. Be sure to ‘like’! 😀
Images via Louis Vuitton / Steven Meisel