Luxury icon Louis Vuitton unveils the fascinating “Louis Vuitton – Trunks and Toys” Exhibition in Manila. Historical trunks, antique toys and poetic photography images take centre stage in this traveling trunk exhibit at the Greenbelt Mall in Makati City, Philippines – from July 15 to August 5, 2010. This celebrates the Maison’s tradition of craftsmanship and heritage of travel culture.
The event testifies Louis Vuitton’s leadership in French luxury and the art of travel, evidenced by its creations of revolutionary trunks, boxes, luggage and travel bags. All these facilitate stylish journeys and adventurous expeditions from the last century to its later extension into travel journals, city guides and game sets which have been the best travel companions today.
Visitors to the exhibition will discover 10 mini scenes: incorporating an antique trunk and a vintage toy, both from the Louis Vuitton Museum in Asnières, Paris, and a poetic image by top French photographer Jean Larivière. Visitors to the exhibition will discover 10 mini scenes: incorporating an antique trunk and a vintage toy, both from the Louis Vuitton Museum in Asnières, Paris, and a poetic image by top French photographer Jean Larivière.
Ten rare and well-preserved antique trunks from the Louis Vuitton Museum in Paris, among which the oldest dates back to circa 1885, have been flown in to showcase the Malletier’s pioneering vision and manufacturing inventions. This was in tandem with the birth of cross-continental travel by railway and sea in the late 1800s and early 1900s. The latest addition, the Louis Vuitton special order “Malle Mars” is also on display, depicting a hypothetical trunk for space travel to Mars. This unique piece showcases Louis Vuitton’s innovation for tradition and modernity.
The collection demonstrates the House’s history of the finest materials and timeless know-how with a chronological display of trunk coverings from cowhide to zinc metal and from the most iconic waterproof canvas in stripes, Vuittonite to the Monogram patterns of today.
Also on display from the Museum are 12 antique toys collected by the founding family. A porter, an elephant, a steamer vessel and an aeroplane, among others are symbols of essential styles of travel, classic and modern. They provide a glimpse into the family’s passion and enthusiasm in travel memorabilia, which forms the core of the museum collection.
Jean Larivière’s unconventional imagination sends the toys traveling to some of the most breathtaking landscapes resulting in cinematographic masterpieces – one of which shows an elephant, a porter and caddies busy transporting trunks. Each visual is a poetic telling of a travel story, and celebrates Louis Vuitton’s instrumental role of trunk-making in the history of modern travel.
In addition to this, the creation of elegant wardrobe trunks, luggage, travel bags, travel journals and city guides enliven the traditions of traveling in style, which is the very heart and soul of Louis Vuitton.
If you’re in Manila, you might want to visit this wonderful exhibition.
Trunks & Toys Exhibition
2/F Gallery, Greenbelt 5,
Makati City, Philippines
11 am – 9 pm
July 15th – August 5th 2010
Images via Louie Aguinaldo / Louis Vuitton