Ruben Toledo 100 Postcards for Louis Vuitton City Guide

Louis Vuitton pays tribute to Ruben Toledo’s vibrant work with the release of this collector’s box of 100 postcards. In beautiful fluorescent colors, the Postcard Box celebrates 100 illustrations Ruben Toledo has created for the Louis Vuitton City Guide since 1998; a real retrospective of images that capture a distinct vision of travel and passion for detail.

Ruben Toledo – one of my deeply admired artists – was born in Havana, Cuba, in 1961 and is a painter, sculptor, illustrator and fashion chronicler in one. He lives in New York with his wife, fashion designer Isabel Toledo. His work has been exhibited throughout the world, including the Metropolitan Museum of Art in New York and London’s Victoria and Albert Museum. “My aim is to paint a portrait of a city and to draw out its special and eternal essence; to capture the unique tempo and character of each.” – Ruben Toledo

The Ruben Toledo 100 Postcards for Louis Vuitton City Guide is available at Louis Vuitton for US$115. Based from the postcards below, it looks really beautiful! This will definitely be a collector’s item!

Vienna, Austria

Shanghai, China

Monaco, Monaco

Biarritz, France

Istanbul, Turkey

Saint Petersburg, Russia

Beijing, China

Images via Louis Vuitton, Postcard artworks by Ruben Toledo


  • These are truly gorgeous!

  • Max

    these are absolutely brilliant! Will send them as Christmas cards!

  • dr tom ferraro

    Who was the originator of this idea ? to have a great artist stylize a city in behalf of a great high fashion company this is one great marketing idea