“See the world through the eyes of Louis Vuitton”
This is the invitation extended by Louis Vuitton, the inventor of the art du voyage, whose acclaimed City Guides have been published since 1998, to elegant travellers everywhere with the birth of Amble, the first ever Louis Vuitton iPhone application launched in association with Apple. The Amble application interacts with the dedicated Amble website, enabling travellers to prepare their journey on their computer or iPad.
Having pioneered luxury in the digital era with the launch of a corporate website as early as 1997 and, more recently, the streaming of runway shows and major events live on Facebook, Louis Vuitton is innovating once again with this ground-breaking application conceived as a digital travel diary, an unprecedented and truly emotional experience designing the memory of travel. Far more than a stylish showcase, the Amble draws on its established expertise to offer an array of features designed not merely to facilitate travel, but to transform it into an enriching personal experience.
Amble is an invitation to explore the world at a leisurely pace, making serendipitous discoveries, and then to record them on your iPhone in photo, video, audio or note format. A restaurant where you have just enjoyed a wonderful meal, a store where you have uncovered an unusual artefact, a gallery where you have made an inspiring discovery, a street where you have had an unexpected encounter… Each moment, each memory can become part of your personal itinerary, recorded in the “My Amble” section of the application.
The Amble application draws on the treasure trove of information provided by Louis Vuitton City Guides, long a loyal companion of seasoned travellers. Addresses are provided free with Amble for various cities covered by the guides, while the full Louis Vuitton City Guide content – famous for its vibrant style and unrivalled listings – can be purchased from iTunes for selected cities (currently priced at US$14.99 each). In addition, at any time during their Amble, users can click on the “Around Me” icon, an ergonomic interface using the GPS iPhone facilities, in order to discover places of interest near to their position thanks to augmented reality.
The Louis Vuitton app also offers users the opportunity to share their favourite “spots” along their journeys with their friends via email, Facebook or Twitter, as well as to submit them to Louis Vuitton, where they may be published on the website, enhancing the experience of fellow travellers and creating a global community of elegant Amblers. In need of inspiration? Then, for the world’s major cities, celebrity friends of Louis Vuitton suggest their own favourite Ambles.
Amble is available in English, and can be downloaded free of charge from the Apple App Store starting February 2011. Click here to download!
Images via Louis Vuitton
There’s already an app for the 100 Trunks book. This isn’t the first…
Actually, the Louis Vuitton: 100 Legendary Trunks was not made/sold by Louis Vuitton but by Éditions de la Martinière. Amble, on the other hand is made/sold by Louis Vuitton, which makes it their first iPhone app. :)
Actually, it doesn’t matter who published it on iTunes. If you read the description, Louis Vuitton was included with Abrams and Éditions de la Martinière. The only difference is the listed developer says Louis Vuitton and not Amble this time. It’s like saying zebras are black with white stripes, but not white with black stripes… It’s the same thing… It’s not Louis Vuitton’s first app.
They can “officially” say what ever they want because they’re on the app as the seller this time, as apposed to being in the description along with Abrams and Éditions de la Martinière. When you really get down to it, it’s their second app. Period.
So maybe Louis Vuitton has written erroneous info in their press release stating that Amble is their first? I think that’s very unlikely.
What I mean (and what I think LV means) with first is that it’s the first app that is developed by Louis Vuitton, and not a collaboration (in 100 Trunks’ case Éditions de la Martinière).
LOL @ Frank. The press release clearly states that Amble is “the first ever Louis Vuitton iPhone application”. Why argue with the fact? LMAO.
Cause it’s not true… How do you even know it’s true, just because a rep said it? Press releases aren’t always full of the truth, they’re more like an advertisement, and its obviously going to be geared toward what ever is best for the company, not so much the truth. If you just go along with believing what every one tells you, that makes you a sheep, a sheep who buys into a company that you have no idea about… And “I LVOE LV”, the fact you deleted one of your comments shows you have no confidence in what you say…
“Well, Louis Vuitton has made a mistake then?
It was actually them who said (in their press release) that this is their first app. :)”
Cause it’s not true… How do you even know it’s true, just because a rep said it? Press releases aren’t always full of the truth, they’re more like an advertisement, and its obviously going to be geared toward what ever is best for the company, not so much the truth. If you just go along with believing what every one tells you, that makes you a sheep, a sheep who buys into a company that you have no idea about… And “I LVOE LV”, the fact you deleted one of your comments shows you have no confidence in what you say…
“Well, Louis Vuitton has made a mistake then?
It was actually them who said (in their press release) that this is their first app. :)”
rubbish person like FF needs to be destroyed in this world.
FF, if u think this websie has no confidence of what they say, GET OUT OF HERE NOW N DON’T RETURN. ILOVELV has done a great job for this site, keep up your good work.
Louis Vuitton’s Amble IS the first app.. No arguing with that.
Also, press releases are required to contain only the truth. I <3 ILVOELV (B).. :) Keep up the AMAZING work!
FF does it really matter? What is your problem? Why put that negativity out into the world? There was no need or relevance in putting a negative spin on this post, I wish you happiness. They are putting out a great app, and the Trunks one (whoever the official app seller was) is a great app too.
Your blog is wonderful and Louis Vuitton is a great company. They are the at the forefront of fashion, creating a fun, versatile and dynamic world for us to live in. They make great efforts to preserve the art of hand craftmanship, to protect our environment and act in honest ways. Thank you for keeping us up to date with what is going on in the world of LV, you are the best!