Olga Sherer and Julia Saner jetsets to the Swiss Alps in Louis Vuitton’s Pre-Fall 2011 Catalogue by Paramour, directed by William Snieg.
Louis Vuitton’s Pre-Fall 2011 collection pays homage to the women of the past who embraced the modern era, wearing men’s trousers behind the wheel of streamlined cars, a touch gamine in their tuxedos, or in a more luxe, F. Scott Frtzgerald style in flapper dresses glistening with sequins over Fortuny pleats.
There is nothing retro or literal about this modernist, glamorous look, however, and later it influenced a trend in the seventies. In fact, the style of the twenties and thirties still provides subliminal inspiration for fashion today, with a look that is elegant and precious yet also practical; a quality favored in the Art Deco era, when a woman, armed with her liberated wardrobe, could set out to conquer the world while enjoying the luxuries of her newfound freedom. This Art Deco Diva, all in tweed, silk and feathers, brings a celebratory air to Autumn 2011 with her aura of luxury, seduction and power. Coats play a key role in the look, along with the omnipresent trousers and silk twill.
Video via PARAMOUR / William Sneig / Louis Vuitton