A dream. An Icon. A masterpiece. Each Louis Vuitton product is the embodiment of uncompromising quality and exceptional craftsmanship. From the famous Monogram pattern to the astonishing Louis Vuitton diamond cut, the Maison enchants the world with its unique creations since 1854. Today, Louis Vuitton takes you to a journey through a world of luxury, inventiveness and excellence: the world of Louis Vuitton’s savoir-faire.
Seven crafts performed by hands outlined by daylight. They stitch the skin of a Speedy bag with beeswax-coated yarn, hollow a pea jacket at the waistcoat, sheath the trunk case of a Wardrobe with a creaser, smooth a shoe upper to perfection, scour the contours of a Craquantes jewel, coat the arms of a pair of glasses, file the bevels of a Tambour movement.
Gestures speak. Instrument confer. Words are silent. Passion is revealed. Bruno Aveillan brings his artist’s eye to the House’s know-how, passing it on in turn, in his own way.
Atelier de Creation du Prêt-à-Porter / Ready-to-Wear Design Workshop
The Louis Vuitton Ready-to-Wear design workshop is a Parisian hive of activity where hands grade, cut out, turn over, size and re-size modelst hat are subjected to the implacable rule of line and volume.
An exacting process that gives each garment its interior and exterior style, and that very special “depth”, in the image of the company’s trunks.
Images via Louis Vuitton
What a disingenuous movie/advertisement. Most of the Vuitton’s RTW is made in Italy, so claiming the clothes are made in an atelier in Paris (like Chanel) is almost a total lie. It is even more stupid and funny, because you can clearly see the “made in Italy” label at the 1:17 min mark of this video.
This campaign is just as bad/fake as the similarly misleading one Vuitton did a few years ago that had to be pulled.