Louis Vuitton Savoir Faire – Atelier de Creation du Prêt-à-Porter

A dream. An Icon. A masterpiece. Each Louis Vuitton product is the embodiment of uncompromising quality and exceptional craftsmanship. From the famous Monogram pattern to the astonishing Louis Vuitton diamond cut, the Maison enchants the world with its unique creations since 1854. Today, Louis Vuitton takes you to a journey through a world of luxury, inventiveness and excellence: the world of Louis Vuitton’s savoir-faire.

Seven crafts performed by hands outlined by daylight. They stitch the skin of a Speedy bag with beeswax-coated yarn, hollow a pea jacket at the waistcoat, sheath the trunk case of a Wardrobe with a creaser, smooth a shoe upper to perfection, scour the contours of a Craquantes jewel, coat the arms of a pair of glasses, file the bevels of a Tambour movement.

Gestures speak. Instrument confer. Words are silent. Passion is revealed. Bruno Aveillan brings his artist’s eye to the House’s know-how, passing it on in turn, in his own way.

Atelier de Creation du Prêt-à-Porter / Ready-to-Wear Design Workshop

The Louis Vuitton Ready-to-Wear design workshop is a Parisian hive of activity where hands grade, cut out, turn over, size and re-size modelst hat are subjected to the implacable rule of line and volume. An exacting process that gives each garment its interior and exterior style, and that very special “depth”, in the image of the company’s trunks.

Since its launch in 1998, by Artistic Director Marc Jacobs, Louis Vuitton’s ready-to-wear has imposed itself on an international scale. Each season the collection is redefined with new signature shapes, fabrics and details. All Louis Vuitton garments are designed to be worn and treasured for years to come.

Marc Jacobs and his designers begin their creative process by first drawing inspiration from Louis Vuitton’s heritage which they then combine with new ideas pulled from their surroundings: from Parisian flea markets to London libraries or from stores in Tokyo, to Hollywood movies. Each collection is innovative and modern whilst respecting the tradition that is inherent to the brand.

Louis Vuitton’s ready-to-wear savoir-faire extends to both women’s and men’s collections, launched respectively in 1998 and 1999. Inspired by the “French touch”, the women’s collections are often focused on femininity, sophistication with an accent on volume and movement. The men’s collection encompasses a mix of casual and business, a perfect alliance of styles forged by expert craftsmanship, a value which Louis Vuitton holds dear to.

Louis Vuitton Ateliers:
> Atelier des Malles / Trunk Workshop
> Atelier de Creation du Prêt-à-Porter / Ready-to-Wear Design Workshop
> Ateliers des Accessoires / Accessories Workshop
> Ateliers de Souliers / Shoes Workshop
> Atelier Horlogers / Watch Workshop
> Atelier Maroquinerie / Leather Goods Workshop
> Atelier de Haute Joaillerie / High Jewelry Workshop

Images via Louis Vuitton

 

  • Wentworth-Roth

    What a disingenuous movie/advertisement. Most of the Vuitton’s RTW is made in Italy, so claiming the clothes are made in an atelier in Paris (like Chanel) is almost a total lie. It is even more stupid and funny, because you can clearly see the “made in Italy” label at the 1:17 min mark of this video.

    This campaign is just as bad/fake as the similarly misleading one Vuitton did a few years ago that had to be pulled.