Louis Vuitton Savoir Faire – Atelier de Haute Joaillerie

A dream. An Icon. A masterpiece. Each Louis Vuitton product is the embodiment of uncompromising quality and exceptional craftsmanship. From the famous Monogram pattern to the astonishing Louis Vuitton diamond cut, the Maison enchants the world with its unique creations since 1854. Today, Louis Vuitton takes you to a journey through a world of luxury, inventiveness and excellence: the world of Louis Vuitton’s savoir-faire.

Seven crafts performed by hands outlined by daylight. They stitch the skin of a Speedy bag with beeswax-coated yarn, hollow a pea jacket at the waistcoat, sheath the trunk case of a Wardrobe with a creaser, smooth a shoe upper to perfection, scour the contours of a Craquantes jewel, coat the arms of a pair of glasses, file the bevels of a Tambour movement.

Gestures speak. Instrument confer. Words are silent. Passion is revealed. Bruno Aveillan brings his artist’s eye to the House’s know-how, passing it on in turn, in his own way.

Atelier de Haute Joaillerie / High Jewelry Workshop

The LV cut gives the diamond a special, unique shape. A flower with petals that are now rounded (Flower Cut) now pointed (Star Cut), at once mastering and enhancing the world’s hardest stone, with seemingly endless reflections of light.

For over 150 years, Louis Vuitton has created and offered products to its customers which embody an exceptional know-how combined with constant innovation. These two characteristics are the core values of the brand which are closely associated with the world of travel.

Today, Louis Vuitton opens the doors of a new universe, Haute Joaillerie, one of the ultimate expressions of luxury and creativity. LV called on the creativity of Lorenz Bäumer, one of the most talented upcoming jewelry designers of his generation.

Lorenz Bäumer, who defines himself as a “citizen of the world”, lived in several different countries during his childhood. He immediately captured the spirit of the company and magnified the Louis Vuitton Diamonds Cuts, transposing his vision of travel into an exceptional collection, an explosion of shapes and colours.

Louis Vuitton Ateliers:
> Atelier des Malles / Trunk Workshop
> Atelier de Creation du Prêt-à-Porter / Ready-to-Wear Design Workshop
> Ateliers des Accessoires / Accessories Workshop
> Ateliers de Souliers / Shoes Workshop
> Atelier Horlogers / Watch Workshop
> Atelier Maroquinerie / Leather Goods Workshop
> Atelier de Haute Joaillerie / High Jewelry Workshop

Images via Louis Vuitton


  • Nanny Genuz

    Very nice content but an’t see the video, it said “private”.

    • Chris Chou

      I can’t see this video, too.