louis vuitton lv cup waterproof keepall

Louis Vuitton Cup Waterproof Keepall 55 Bandouliere


REINTERPRETED ICON WATERPROOF KEEPALL 2.0 – Created in 1930, the Keepall travel bag is considered an indisputable icon among the classics created by LouisVuitton. The Keepall perfectly illustrates the expertise and consistent development that characterise the Maison’sproducts. Following the first waterproof version of this timeless bag that was launched in 2007, and to celebrate the 30-year anniversary of the Louis Vuitton Cup, the brand is introducing a new waterproof Keepall in the signature colours of the event.

In 1901, Louis Vuitton invented the “Steamer bag”, a revolutionary bag which, at the time of great transatlantic crossings, broke new ground with the introduction of the concept of soft-sided luggage. In 1930, the Maison continued its innovative voyage and launched the “Keepall”, a roomy and light holdall which was the fore- runner of modern weekend bags. A new way to travel was born.

Originally designed as an additional bag to accompany more traditional luggage, the Keepall was made out of cotton canvas. Supple and practical, it could be slipped into the bottom of a suitcase. Its lightness and its large capacity led to its name, the “Keep all”. Very soon after it was first seen, the Keepall stood out as THE classic of the brand and today has became a favourite accessory of stars throughout the world, from Marlène Dietrich to Jackie Kennedy, Catherine Deneuve to Angelina Jolie and Kate Moss to Scarlett Johansson. A true icon of Louis Vuitton, the Keepall is constantly renewedand refreshed over the years to give new life and new interpre-tations to a great classic.

Louis Vuitton Cup 2012 Waterproof Keepall 55 Bandouliere Louis Vuitton Cup Waterproof Keepall 55 Bandouliere

In the hands of Marc Jacobs – In 1997, the arrival of Marc Jacobs as Artistic Director revived the Maison’s tradition of artistic collaboration. The New York designer, a great lover of contemporary art, called on internationally renowned artists to work with Louis Vuitton, giving them carte blanche to reinterpret the famous Monogram. Many of these works were expressed on the Keepall.

If the Keepall has been expressed through multiple styles throughout its history, the craftsmanship and innovation in its creation cannot be ignored. The 2007 waterproof Keepall was created to mark the America’s Cup competition of that year. This exact replica of the Keepall 55 Bandoulière is an ultra classic and original variation on the famous travel bag, and brings together a number of innovative technologies. The 2012 interpretation features several components all of which are waterproof and assembled using a high frequency welding process. There are no stitches or leather, just sleek black Monogram canvas and black metallic pieces, giving the waterproof Keepall a distinctly masculine look.

Available in the signature colors of the Louis Vuitton Cup, this new edition of the Louis Vuitton Cup Waterproof Keepall, which will be launched in 2012, is subtly elegant and simple. An elegant and striking sports accessory, it has been created for the bravest and most demanding adventurers and sports enthusiasts.

Images via Louis Vuitton

 

  • David

    How much is this? please not another $3,000 or more!!!

    • Anonymous

      Should be under $2000!!! Worse to pay if it’s over $2000 seriously!! We better remember that there are heaps of cool looking bags out there!

      • DJ

        O, it will be above 3K… The regular Keepall waterproof is $ 2,700.

  • Nathe

    My bet is the LV Cup Waterproof Keepall will be around $2800-3100. LV Cup products are usually more expensive than their monogram equivalents (current Waterproof Keepall in Monogram is about $2600).

    The LV Cup Waterproof Keepall is one seriously cool looking bag!

  • Dan

    I prefer current waterproof Keepall compare to this special LV Cup. Didn’t get much positive feedback from my work mates when I shared with them…………..but like most of clothes!!! Very practical and timeless. Definitely, will buy a shoe in orange color. Cheers.

  • Gary

    Cool Urban Statement Piece. Am sure to see one during Americas Cup Races upcoming here in SanFrancisco