A journey, both literal and metaphorical, is at the heart of Louis Vuitton’s Spring/Summer 2012 collection. “At its simplest level, it is about the idea of travel and what it means at this point in time,” explains Kim Jones, the Men’s Style and Studio Director, who will sign his debut collection for Louis Vuitton under the Artistic Direction of Marc Jacobs. “Afterall travel forms the foundation of the brand. This is a fundamental part of the lineage and language of Louis Vuitton and is a central component of what it stands for today,” continues Jones. “At the same time, the collection is looking at the idea of a personal journey. It forms the notion of a coming-of-age through exploration and travel.”
This season sees a focus on the insouciant, practical and luxurious style of a modern global traveller. It takes into account both an appreciation for traditional garments and a contemporary approach to dress and spans the divide between the two.
Male supermodel Werner Schreyer stars in this season’s Ad Campaign and catalogue shot by Alasdair McMellan in the African Safari.
Images via Louis Vuitton