Louis Vuitton Icons: The Neverfull

Some bags seem destined for stardom. Though they are our ordinary, everyday companions, there is absolutely nothing ordinary or everyday about them. These bags have style – and more than style. A spirit. Perhaps even a soul.

Some have an illustrious past. They have accompanied the twists and turns of history, elegantly outlasted the vagaries of time and trends. Others have written their own success story, achieving cult status almost overnight.

All have a sense of identity so strong that – while they may adopt different sizes, colours or materials – their essence remains unchanged. These bags are individuals. It is only natural, therefore, that we should know them by their name.

Speedy, Alma, Noé, Saumur… Louis Vuitton presents its icons. The Neverfull.

Nevefull bag MM in encre Monogram Idylle canvas, sepia Monogram Idylle canvas, Damier Ebène canvas, Mon Monogram canvas, Nevefull bag GM in chocolat crocodile.

Never was a bag more aptly named. The Neverfull is the consummate holdall, always willing to welcome that extra item, be it a laptop or a magazine, a cardigan or a baby’s bottle. Ingeniously simple, simply ingenious, its design – two slim handles, two laces that gently rein it in – is a study in understatement. Its practicality, however, is impossible to overstate. In the city, on the beach, folded flat in luggage just in case, the Neverfull is never out of place. Could that be the secret of
its universal appeal?

Image via Louis Vuitton


  • And Neverfull Roses!! ;//

  • BLS

    Dont forget about the azur..

  • Unidinah

    Never full for everything…

  • Unidinah

    Suitable with my office attire…weekend hideaway…