Louis Vuitton Men’s Pre-Collection SpringSummer 2013

Louis Vuitton Men’s Pre-Collection Spring/Summer 2013


The traveling wardrobe of an artist takes Louis Vuitton Men’s Spring/Summer 2013 pre-collection to the beach in the South of France with an eye to the Polynesia of Matisse. This season sees an exploration of color, worked together or balanced against neutrals. And the color shows in prints which offer a take on the Gaston Vuitton “V” logo treated like a wind blown sail in Matisse interpretations, and Louis Vuitton’s graphic Masai check in new color ways.

“I was thinking about artists, the sea, and the beach. The slim proportions feel cool and modern like the super chic South of France in the 60s. And Matisse struck me as the artist who was the brightest and boldest,” says Kim Jones, Louis Vuitton’s men’s Studio Director.

This injection of color and pattern is worked within a classic man’s boating wardrobe with the two-button, linen shawl collar blazer, light trousers to wear rolled at the cuffs, faded strip T-shirts and spare, technical nylon windbreakers. Linen shirts are sail patched in a color block mix of coral, blues, and whites and Louis Vuitton’s exclusive Liberty floral in cotton shirts and tennis caps paired with washed out carpenter’s pocket shorts and other bain de mer classics. The yarn tones, particularly the indigos for jeans, have been precisely faded to give more depth to the colors and chambray shows in pants and shorts. Even nylon takes to print in Masai check or Matisse camouflage.

This is a beach wardrobe for a man who reaches the sand from the sea and so the sailor details have a sleek, reworked quality like the warm weather pea jacket in cool, technical cotton, sleek textured boxy cardigans and knitwear in reinterpreted stripes and sleek beige leather blousons.

Accessories include new sea-toned brights for Keepall bags and the Masai check in nylon fold-away packs (the Practical and the Lightpack), revised aviator glasses with stainless steel branches, Gaston V water tech sandals, sailor loafers with tassels, and solid color saddle shoes.

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Images via Louis Vuitton