Following on from the Spring/Summer 2013 fashion show and advertising campaign, Louis Vuitton’s creative collaboration with Daniel Buren continues with the French conceptual artist’s designs for the windows of key stores worldwide.
For the first time, Daniel Buren introduces stripes, the motif with which he is most closely associated, alongside the bold checkerboard pattern, referencing Louis Vuitton’ s historic Damier canvas, which dominated the sets he designed for the fashion show and advertising campaign. For the first time too, other colours are introduced in addition to the original yellow and white.
Playing on perspective, dimension and optical illusion, Daniel Buren’s designs for the store windows overlay a checkered backdrop with vertical stripes recalling Les Deux Plateaux, his series of columns in the Palais Royal in Paris, which was the inspiration for the Spring/Summer 2013 ready-to-wear collection created by Marc Jacobs for Louis Vuitton. At times, the stripes are cut through with a diagonal line, suggesting the fashion show’s spectacular escalators, while at others, they seem to form a series of steps or archways. Continuing the “ twin” theme of the show, the ready-to-wear collection will be presented in each window by a single pair of mannequins.
The first Daniel Buren-designed windows will be unveiled, along with the Spring/Summer 2013 ready-to-wear collection, at Louis Vuitton Fifth Avenue, New York, on the 7th of February 2013. Other Louis Vuitton Maisons will follow in March, as will a select number of the company’s key fashion stores.
More from Louis Vuitton’s Spring/Summer 2013 Women’s Collection:
> Louis Vuitton Spring/Summer 2013 Women’s Ready-to-Wear Fashion Show
> Louis Vuitton Spring/Summer 2013 Women’s Ad Campaign
> Louis Vuitton Spring/Summer 2013 Women’s Bag Names and Prices
> Louis Vuitton Spring/Summer 2013 Women’s Show Shoes
> Louis Vuitton Damier Facette Collection
Images via Louis Vuitton