Louis Vuitton Foulards d’Artistes: Os Gemeos

Since 1854, when the house was created, Louis Vuitton has never stopped nurturing the relationship between craftsmanship and design. Many artists, from Stephen Sprouse to Yayoi Kusama, from Takashi Murakami to Richard Prince, under the impetus of Marc Jacobs, have collaborated on special projects, making a bag, scarf, or shoe into a desirable collector’s item.

For Spring-Summer 2013, Louis Vuitton has invited three personalities emerging from the street art to give a new look to the house’s emblematic models. Under their impetus, the giant silk scarf, the stole and regular silk scarf devote themselves to a new look, with inscriptions and colours bursting with style and energy. Items from women’s wardrobes to wear on any occasion: for a casual arty style that opens the doors to any location, at any time in our lives. A colourful invitation to travel far and wide, in three acts: AIKO, Os Gemeos & RETNA.

Os Gemeos

Mosaic Square by Os Gemeos for Louis Vuitton 1Mosaic Square by Os Gemeos for Louis Vuitton

Os Gemeos, the Brazilian twins Gustavo and Otavio Pandolfo, are best known for their fantastical and expansive large-scale installations and murals. The main influences of their work came from the surroundings where they grew up. They began to experiment at age twelve on the walls, objects and materials in the megalopolis of Såo Paulo. This helped shape their aesthetic vernacular into a distinct and recognizable style.

For their collaboration with Louis Vuitton, Os Gemeos created a unique illustrated mosaic pattern taken from their own vibrant world of imagination. The pattern of the sun and the moon on the silk scarf represents equilibrium and balance.

“We are inspired by the simple moments in life, the balance between beauty and simplicity, and the magical way we can communicate with the eyes. By using universal symbols of the moon and the sun , we hope that people will take the time to reflect on their daily surroundings, to really see the “sun” and the “moon”. We want to reach a more perfect result, with the lines and colours making the silk scarf into a work of art to wear, without limitations.”

Os Gemeos work has been included in numerous solo and group exhibitions including a solo exhibition at the Institute of Contemporary Art, Boston in 2012 and The Art in the Streets exhibition at the Museum of Contemporary Art, Los Angeles in 2011.

The Mosaic Square by Os Gemeos for Louis Vuitton is available at Louis Vuitton stores for US$450.

Mosaic Square by Os Gemeos for Louis VuittonMosaic Square by Os Gemeos for Louis Vuitton

The logo becomes a signature

Remixed traditional Japanese codes, a mystical alphabet, a micro-moon mosaic… The arty palette is adorned with tradition to enhance a look, a scarf that is ready to slip around your neck, like a talisman, going beyond gender, borders and generations. An art culture that has been so dear to Louis Vuitton since its first collaboration with the artist Stephen Sprouse in 2001.

On this occasion, Louis Vuitton overhauls the patterns created by Stephen Sprouse in new colors and sizes while a Monogram shawl gets an arty overprinted style, with contrasting juxtaposed colour blocks.

“To my eyes, AIKO, Os Gemeos & RETNA, represent the most complete and original expression of the emerging art scene which is coming out of street culture. They transcend their original universe and occupy their places as artists in their own right. Their visual language is expressed in a different way. Retna has painted planes and cars, Os Gemeos has worked on musical instruments, Aiko on clothing. Through the Louis Vuitton project, they have all applied themselves to an exercise of style. A mastery of fusion between creation and tradition, their imaginary world and the technical constraints of production,” Jeffrey Deitch, the new director of MOCA Los Angeles, and an exhibition commissioner.

Images via Louis Vuitton