The Sea, The Sea. This season the journey of the Vuitton traveller, always one both literal and metaphorical, takes to the water.
Louis Vuitton’s Spring/Summer 2013 Men’s Catalog stars Jacey Elthalion, photographed by Alasdair McLellan – at Mnemba Island in Tanzania – styled by Katy England and hair by Syd Hayes. The catalog carries on the season’s theme: the sea. “Diana Vreeland said that water was ‘God’s tranquilizer.’ She also said she thought the idea of the freedom of surfing was wonderful. That was one of the starting points for the collection,” explains Kim Jones, Louis Vuitton Men’s Style Director, working under the Artistic Direction of Marc Jacobs. “I was also looking at different kinds of men I related to this style – the Vuitton customer is not just one kind of man – and that spanned people from Yves Carcelle with his love of yachting to the idea of sailing clothes worn by men in both a street and pop sense.”
In this way, what can be thought of as the traditional nautical theme – that classic cliché of fashion – is given new meaning and life by being playfully put through the filter of pop culture; made sporting through technical sailing wear; made adventurous through the myth of the high seas; made rebellious through the language of surf culture; made languid and insouciant through a Southern French casual finesse. Ultimately all is made sophisticated in the collection by a thoroughly thoughtful and qualitative approach to each aspect.
“Again, it’s a global journey and the sea covers most of Earth’s surface after all!“ says Jones. “The collection almost comes from an actual journey – it is like the unpacked contents of a suitcase. There is a sense of travelling from West to East and back again especially in terms of fabrications and the sense of souvenirs and practical clothing that was picked up along the way.”
Images via Alasdair McLellan / Louis Vuitton, Design and Direction by Ogilvy