Louis Vuitton continues its journey in Vietnam by unveiling the latest store at Trang Tien Plaza, one of Hanoi’s most prestigious malls. While staying true to the Malletier’s heritage of travel culture, craftsmanship, creativity and innovation, this opening will also be the first store in Vietnam to welcome a Haute Maroquinerie “Made To Order” salon where elegant women will create their own personalised Louis Vuitton bag.
“Louis Vuitton opened its first store in Vietnam in 1997 at the Metropole Hotel in Hanoi as the forerunner in luxury and savoir-faire, followed by a second store in Ho Chi Minh,” says Jean-Baptiste Debains, President of Louis Vuitton Asia Pacific. “Over the past years, we have witnessed the luxury market growing in Vietnam. The opening of the third store in Vietnam at Trang Tien Plaza reinforces our confidence in the potential of this country, in a development that attracts both locals and tourists from around the world.”
The Trang Tien store is the latest example of Louis Vuitton’s vision of transforming a visit into an inspiring journey of discovery through three different universes which will no doubt appeal to the city’s trendy and fashionable crowd.
Women’s Leather Goods
A 50 meter long interior facade in glass panels with a flower pattern and delicate top and bottom lighting surrounds the store. Once inside, visitors will be welcomed in a room dedicated to Women’s Universe in a soft, light and delicate tone which reflects Louis Vuitton’s vision of elegance and femininity.
High-end Wall and Timepieces
Connected to the Women’s Universe, the second room is entirely dedicated to travel items, watches and high end bags highlighting the Maison’s pioneering spirit of today’s modern travel culture. There is also a prominent wall dedicated to the most exceptional leather goods, the pride of the house’s savoir-faire.
Men’s Leather Goods
Men’s Shoes and Accessories
The third room with a darker and masculine mood is the men’s universe featuring textiles, belts, shoes, sunglasses and leathergoods.
Since 1854, Louis Vuitton has accompanied the world’s most celebrated travelers, defining, with each expertly conceived and painstakingly crafted creation, an art de voyager. To celebrate the opening of the Trang Tien store, Louis Vuitton’s new four-wheel trolley Zephyr, together with the other new travel products, will be in the spotlight to stay true to the Maison’s heritage of travel and craftsmanship, combining respect for tradition with caring modernity.
Haute Maroquinerie Salon
The key highlight of this store is the exclusive “Made to Order” Haute Maroquinerie Salon, a private space cladded in a contrasting bronze-colored silk fabric in which clients will be able to create their personalised Louis Vuitton bag. Here, they will receive a unique experience to first select from five different shapes; two most notable are the Lockit, originally designed in 1958 and the Berlingot, a newly created shape. They then choose from eight types of leather, twenty-six colors and two finishes for their bag, before their uniquely personalized bag is made in the House’s workshops in Asnieres. The Trang Tien store is the only Louis Vuitton store in Vietnam to offer this exclusive service.
Louis Vuitton Trang Tien Plaza
Trang Tien Plaza, 24 Hai Ba Trung Street,
Trang Tien Ward, Hoan Kiem District,
Hanoi City, Vietnam
Opening Hours: Monday to Sunday, 9:30 AM to 8:00 PM
Images via Louis Vuitton