Louis Vuitton Soho In-Store Atelier

Louis Vuitton opens the first in-store atelier in North America in its Soho location. The space adjoining the store’s unique travel room will become home to a workshop entirely dedicated to craftsmanship. Each day Soho guests can experience the House’s renowned savoir-faire first hand. One of Louis Vuitton’s specialized artisans will be personalizing the House’s iconic trunks with hand painting, and leathergoods with hot stamping in addition to performing repairs highlighting the expert techniques and exceptional materials employed at Louis Vuitton’s European ateliers.

“Louis Vuitton’s savoir-faire becomes the centerpiece of this unique experiential retail environment,” says Valérie Chapoulaud-Floquet, President and Chief Executive Officer of Louis Vuitton North America. “We are pleased to provide our clients with a rare look inside our renown ateliers.”

This special tribute to craftsmanship is making its debut in Soho, a location rich with artisanal history. Extending from the current travel room, the space will reflect this distinctive neighborhood with original brick walls accentuated by cast iron columns, industrial light fixtures and antique furniture curated from Parisian flea markets.

Paying tribute to Louis Vuitton’s roots, this new atelier showcases the desire for excellence that is demonstrated by the perfect understanding of artistry and the range of techniques used in the creation process. Since Louis Vuitton himself, who was originally a craftsman, the transmission of savoir-faire continues to be the driving force behind the House’s leathergoods, ready-to-wear, shoes, accessories, watches and jewelry.

Louis Vuitton Soho Atelier Savoir-Faire Highlights

The hand-crafted personalization of Louis Vuitton products perpetuates a tradition of sophistication and service. Louis Vuitton’s hot-stamping service makes objects that are truly unique and one of a kind.

Savoir Faire - Marquage a chaud a la maison Louis Vuitton des Champs Elysees, octobre 2009 : Porte-etiquettes marques a chaud et estampes de deux ou trois initiales.

Quick Facts:

  • Maximum 3 letters with or without dot
    • 3 sizes
    • 16 colors *
  • Products eligible:
    • Luggage tags
    • Small leathergoods
    • Bags & Luggage (soft-sided only)
      • Canvas products: only on smooth leather area
      • Leather products: never on the grained part
  • Positioning:
    • Luggage tags
    • Chapes
    • Closing Tabs
    • Handle Ends
    • Shoulder Straps

* Shiny Gold, Gold, Ivory, Red, Vermilion, Yellow, Golden Yellow, Grey, Green, Light Green, Blue, Pale Blue, Sky Blue, Royal Blue, Grey, Light Grey, Silver

Atelier de reparation et de personnalisation a la Maison Louis Vuitton des Champs-Elysees : peinture a la main des initiales  G S  en jaune er rouge pour la personnalisation d'un bagage rigide en Toile Monogram

The tradition of hand painted travel pieces continues today at Louis Vuitton with expert techniques.

Quick facts:

  • Monogram and stripes available
  • Available on Monogram or Damier canvas hard sided luggage
  • 1 font
  • 16 colors *
  • 8 sizes
  • 2 widths
  • 1 month to complete
  • Crests are available only at select locations, including SOHO

* Shiny Gold, Gold, Ivory, Red, Vermilion, Yellow, Golden Yellow, Grey, Green, Light Green, Blue, Pale Blue, Sky Blue, Royal Blue, Grey, Light Grey, Silver

Louis Vuitton Soho
116 Greene Street,
New York City,
New York 10012

Tel: 212 274 9090

Store Hours:
Monday to Thursday: 12 PM – 7 PM
Friday to Saturday: 11 AM – 7 PM
Sunday: 12 AM – 6 PM

Images via Louis Vuitton


  • sara clarke

    One of the best perks, a personalisation service to make your purchase truly unique. One of my favourite bits, seeing my initials on my purchase.