Louis Vuitton Calligraffiti Giant Square ILVOELV

Louis Vuitton Foulards d’Artistes: eL Seed


For Fall/Winter 2013, Louis Vuitton has invited three new international street artists – Eko Nugroho from Indonesia, EINE from the United Kingdom and Franco-Tunisian eL Seed – to bring their vision to bear on its emblematic Giant Silk Square. This latest collaboration continues Louis Vuitton’s world tour of the buzzing street scene, which began last season with AIKO, RETNA, and Os Gemeos – themselves following in a tradition of partnerships with contemporary artists, including Stephen Sprouse, Yayoi Kusama, Takashi Murakami, and Richard Prince.

Louis Vuitton Calligraffiti Giant Square

Inspired by street art and traditional Arabic calligraphy, eL Seed’s Calligraffiti Giant Square imagines the graceful swirls of this ancestral art overlaying the Monogram pattern. One half of the design is printed in fuchsia, while the other is covered with a discreet filigree that reveals, rather than conceals, Louis Vuitton’s iconic motif.

The Square’s generous size 53.5″ x 53.5″ allows it to be worn in many different ways, while its supple 100% silk georgette fabric is ideal for all seasons. Calligraffiti Giant Square is exclusively available at Louis Vuitton stores for US$795.

About eL Seed

eL Seed’s art was born on the streets of Paris, and now adorns walls across every continent. Weaving together traditions from differing artistic spheres, eL Seed is known for his symphonies of colors and shapes. Classic wild style graffiti techniques spell out letters from the Arabic alphabet, which eL Seed skillfully sculpts into breathtaking artistic creations. Difficult to decipher, each composition calls not only on the words and their meaning, but also on their movement, to lure the viewer into a different state of mind. Working primarily with subjects that seem contradictory, eL Seed’s art reflects the reality of our human condition.