“The Monogram must have been sent round every airport carousel in the world, and been through every cruise terminal and train station. The legendary signature has adventure embedded in its core.” – Tyler Brulé, London, 17 June 2013
L’Aventure is a pop-up shop designed in collaboration with Tyler Brulé and his team. This unprecedented space highlights Louis Vuitton’s expert authority on travel. L’Aventure opens on 12 September 2013 on the prestigious Avenue Montaigne, Paris.
From trunk beds destined for expeditions on the African continent to luggage designed to equip half-track vehicles across Asia, adventure is intrinsic to Louis Vuitton. The pop-up shop at 22 Avenue Montaigne pays tribute to this thirst for conquering the unknown and celebrates elegance on the move with luggage in the legendary Monogram canvas, travel accessories and looks for the modern traveller.
To accompany globetrotters from the past to the present, wherever they may roam, this store will offer not only objects but also a number of unique services, such as:
- Personalisation: the Maison offers a wide range of options for customising luggage (Special Orders, the My Monogram service, painting or hot-stamping of your initials)
- The Art of Packing: a demonstration of the art of packing your suitcase by a travel expert, which calls to mind Louis Vuitton’s original profession of “clothes packer”
- Repair: after-sales support and luggage repair by expert craftsmen
While the previous century was marked by inventions and discoveries by major explorers, Louis Vuitton nowadays accompanies the great travellers of the modern age who crisscross the globe from Auckland to Hong Kong, Paris to Zagreb. Twenty-six collector’s postcards will be available to visitors to the Avenue Montaigne pop-up shop, inspiring them to pack their bags and set off on their own adventure, in the style of the tips found in the Louis Vuitton City Guides.
“L’Aventure” travel accessories created exclusively for this store will also be available for purchase. Customers can have them hot-stamped with their initials on request.
The “L’Aventure” store will be open to the public from 12th September to 31st December 2013. 10 am to 7 pm.
22 Avenue Montaigne,
75008 Paris, France