Always at the cutting edge of innovation, Louis Vuitton has launched Louis Vuitton Pass, an app that takes the user even further into the heart of the Maison’s world. When campaign visuals (i.e. L’Invitation au Voyage – Venice) with this icon are scanned, the Louis Vuitton Pass gives access to enriched content: from the “making of” filmed on the set, to the discovery of how products are selected. All of this, as well as the world exclusive of the new campaign.
Louis Vuitton Pass allows fans to:
- Get behind the scenes of each campaign
- Access “making of” footage
- Discover products showcased in each campaign with the option to purchase
- Share inspiring content on your favorite social network or by email
- Access a Louis Vuitton Store locator
Louis Vuitton Pass is available on App Store and Google Play from 4 November, for tablets and smartphones.