“It was a very emotional shoot, and I find this shows in the images,” said Frédéric Winckler, Vuitton’s communications and events director. “It’s not a melancholic campaign. It’s really celebrating women who inspire Marc.”
Marc Jacobs dedicated his final collection for Louis Vuitton to the women who inspire him. In the same spirit, the Spring/Summer 2014 advertising campaign is devoted to a series of portraits of the designer’s muses.
Catherine Deneuve, Sofia Coppola, Gisele Bündchen, Fan Bingbing, Caroline de Maigret and Edie Campbell, the model hand-picked by Marc Jacobs to open his final runway show, are photographed by Steven Meisel. The simple studio backdrop and restrained color palette turn the spotlight on the personality of each, as well as on the season’s variations on the iconic Noé bag, dubbed NN14 – embroidered with feathers, crystals, alligator or Sprouse sequins, in supple calfskin, or in Monogram canvas trimmed with black leather.
Just as Marc Jacobs’ valedictory show was intended as a celebration, so this, his final campaign for Louis Vuitton, offers a vibrant homage to women and to enduring style.
The Louis Vuitton Spring/Summer 2014 advertising campaign, comprising a total of eight single-page portraits, will break in the February 2014 issues of magazines worldwide.
Images via Louis Vuitton