Louis Vuitton Celebrating Monogram: Cindy Sherman

Cindy Sherman

Six renowned and creative iconoclasts have each been given carte blanche to create a personally inspired bag and/or a piece of luggage, using the iconic MONOGRAM while keeping with the brand’s spirit of innovation, collaboration and daring. Spanning, blurring and redefining the disciplines of art, architecture and design, this diverse and extraordinary group has created a unique collection. Discover Cindy Sherman.

Camera Messenger Cindy Sherman
13″ X 10.6″ X 6.8″
Price: US$4300

For her Camera Messenger, visual artist Cindy Sherman drew on memories of the colorful hotel labels affixed to vintage Vuitton trunks. The bag evokes Sherman’s own journey as a photographer, with nine embroidered patches that incorporate images from her personal oeuvre. This statement piece is practical too: a detachable strap and leather handles lend themselves to a multitude of carry options – indeed, the artist imagined herself wearing the Messenger cross-body as she biked around town on photo shoots.

cs_malleopen_02Studio In A Trunk Cindy Sherman
23.6″ X 63″ X 25.6″
Price: Price on request

With her inimitable sense of color and drama, Cindy Sherman reimagines the custom-made Vuitton trunk, those rare pieces created for globetrotters of yore (such as the legendary Stokowski model, created for the maestro in 1930). The Studio in a Trunk is covered in an exclusive Monogram canvas, with silk-screened patches that recall vintage hotel labels. In fact, Sherman designed the motifs using elements of her own work to reflect her journey as an artist. Fitted with a luxurious vanity case, a Camera Messenger bag and a total of 31 drawers (to accommodate treasures large and small), the trunk’s interior dazzles with hues borrowed from the plumage of Mister Frida, the artist’s pet macaw. The Studio in a Trunk is produced in a limited edition of 25.

Cindy Sherman – Biography


Since the mid 1970s, Cindy Sherman has redefined boundaries as an image-maker and filmmaker. Using herself as a character actress / model / wardrobe mistress / make-up artist / hairstylist / director / author / cinematographer and photographer, Cindy Sherman is arguably the greatest living female artist.

Best known for her photographic portraits, where Cindy Sherman herself assumes the role of different individuals, both female and male, she frequently presents herself as an icon, yet iconoclastically questions the role of women in the media.

Cindy Sherman approaches her subject matter through the use of borrowed visual forms. Here, the film still, the centrefold, the fashion photograph, the historical portrait and the soft-core sex image have all been utilised by the artist. Exhibited widely and internationally – including a retrospective at the Museum of Modern Art in 2012 – Cindy Sherman was the recipient of the prestigious MacArthur Fellowship in 1995, the so-called ‘Genius Award’. She is also the proud owner of a parrot.

Cindy Sherman – Inspiration

Yes, it’s true; I just really wanted the trunk myself! Originally, I thought it would be something like an old-fashioned vanity case that I could travel with. Then Louis Vuitton came back to me with the suggestion of a trunk, I just said “Yes!”

The trunk is so personal to me; I have handwritten labels for all of the compartments: fake eyeballs, fake teeth… Who else is going to use those? Of course, anybody could put his or her underwear or t-shirts inside instead.

I was asked about the color scheme; what was my favourite color? It was then I thought about my parrot. My parrot is this iridescent green and there are all of these other colors when he spreads his wings; this became the color scheme for the interior. I thought it would be really nice if the outside of the trunk looked old, like it had travelled around the world with all of these stickers on the Monogram. We decided to use some of my images for the stickers, but to push them and make them more bizarre. All of it was just so much fun to do!

With Louis Vuitton, I talked about all of the other things inside the trunk that could be pulled out and used. It was then I said, “How about a camera bag?” I shoot backgrounds when I am on the road. That idea became the separate messenger bag.

The trunk could be a mini-traveling studio and I liked that option—I have never really traveled for work, but this way I can. I have made functional things before, but the trunk is the first non-photographic project I have ever done.

I imagine that a Saudi Arabian princess might use it. I would love if Madonna or Lady Gaga might consider it—or it might come in useful for a drag queen! RuPaul or Justin Vivian Bond, he deserves one.

Images via Louis Vuitton