Louis Vuitton Cruise 2017 To Be Shown At Niterói Contemporary Art Museum

MAC NITEROI-1_Paulinho Muniz

Louis Vuitton will travel to Rio de Janeiro, Brazil to mark its third Cruise collection presentation.

The Cruise collection will be held on Saturday 28th May in an exclusive setting: the Niterói Contemporary Art Museum (MAC). A landmark building in Brazil, designed by celebrated Brazilian architect Oscar Niemeyer.

The iconic building, shaped like a flying saucer that looks like it has landed on the side of a hill overlooking Guanabara Bay, facing Rio, was built in 1991 and inaugurated in 1996. The white modernist structure is reflected in a pool surrounding its cylindrical base, “like a flower”, as the famed architect described it. The Louis Vuitton Cruise presentation marks the first time the museum has ever hosted a fashion show and also serves as an occasion to celebrate the museum’s 20th anniversary and its reopening to the public following a major renovation project.

«This setting inspired me right away. Following the Bob and Dolores Hope estate designed by John Lautner in Palm Springs, California, we continue the architectural journey that is so particular to the Maison Louis Vuitton. It’s about being transported into a relationship where nature, geography, and architecture come together in the vision of a great architect, as was the case with John Lautner. With the 2017 Cruise collection, we’ll be discovering the vision of Oscar Niemeyer,» explains Nicolas Ghesquière, Artistic Director of Women’s Collections at Louis Vuitton.

“It will be my pleasure to welcome our guests to Rio de Janeiro, the beating heart of Brazil. With three months to go before the Olympic Games, the world’s eyes are on Rio and we are excited to be here at this time. Once again, we’re setting out on a journey of discovery to a different place with its incredible spirit and culture so well represented by the work of Niemeyer and this outer worldly architectural marvel» Michael Burke, President and CEO of Louis Vuitton.

Following the fashion show, the Maison Louis Vuitton will support the museum’s artistic programming for one calendar year, with four exhibitions.

June to July 2016
Ephemera : Dialogues Inter-Views in the Collection MAC Sattamini, with works from Lygia Clark, Cildo Meirelles, Antonio Dias, among others of the new generation. The Art of Storytelling – International Collaboration

August to October 2016
Guanabara Bay: Hidden Waters and Lives
A especial six month long initiative featuring exhibitions, research, education programs, and artistic interventions with more than 20 Brazilian artists.
Special Video Installation: Isaac Julien. Ten Thousand Waves
Participation of artists, educators as researchers in Art and Environmental Action

November 2016 to January 2017
Almir Mavignier – Permutations of Light: Form & Transformation Journey of contemporary art from the unconscious to new Technologies
February to April 2017
Oiticica: Infinite Dimension/ Constructive Environmental Will Dialogues in Hélio Oiticica, Lygia Clark and Oscar Niemeyer

This conceptual project is composed of “exhibitions – irradiations” which takes the museum beyond its walls, counting with a network of parallel actions as part of the affirmative dialogues. The Louis Vuitton Cruise show will be broadcast live on May 28th at www.louisvuitton.com. #LVCRUISE

Images via Louis Vuitton