Louis Vuitton opens five pop-up stores from September 1st to October 22nd, 2016.
Louis Vuitton teams up with Printemps Haussmann and Le Bon Marché Rive Gauche in Paris, Harrods in London, Shinsegae Gangnam in Seoul and Dubai Mall to open pop-up stores in celebration of the launch of Les Parfums Louis Vuitton.
The House will present its collection of fragrances in ephemeral spaces, inviting guests to discover this new universe describing a journey of the emotions. From the airiness of “Rose des Vents” to the intoxicating “Turbulences”, the ecstasy of a first night with “Dans la Peau” to the mindful immersion in nature with “Apogée”; from the self-revealing “Contre Moi” to an exploration of a darker side with “Matière Noire” and the explosion of the senses with “Mille Feux”…
The iconic Damier pattern which will adorn the counters, showcases a classical yet very modern interpretation of Louis Vuitton’ signatures. For certain locations such as in Printemps Haussmann, Dubai Mall and Le Bon Marché Rive Gauche, a special wave structure made with the packaging of the collection has been developed to introduce 7 fragrances.
A “Consultation Trunk” crafted in Louis Vuitton’s historical workshop will also be displayed at the Dubai Mall and Le Bon Marché Rive Gauche, inviting visitors to discover the raw materials used by Jacques Cavallier Belletrud Louis Vuitton Master Perfumer to create the fragrances.
Such as the new leather infusion and CO2 extracts of rose and jasmine from Grasse, exclusive notes to Louis Vuitton. Fragrances are deeply rooted in the House’s heritage. Louis Vuitton returns to its roots 70 years after its last olfactory signatures, such as “Je, tu, il“ and “Heures d’Absence“, created in the late 20s. The fragrance savoir-faire has been revived with the help of Master Perfumer Jacques Cavallier Belletrud to reinvent a true craft and cultivate it over a long period of time.
Harrods pop-up store will be located at its Perfumery Hall while a whole wall will be dedicated to the fragrances at Shinsegae Gangnam.
Les Parfums Louis Vuitton will also be available starting September 1st, 2016 in a selection of Louis Vuitton stores.
PRINTEMPS HAUSSMANN – From August 27th to October 22nd, 2016
64, boulevard Haussmann, 75009 Paris
Open hours: From Monday to Saturday from 9:35am to 8pm.
Open until 8:45pm on Thursday
LE BON MARCHE RIVE GAUCHE – From September 1st to October 1st, 2016
24, rue de Sèvres, 75007 Paris
Open hours: From Monday to Saturday from 10am to 8pm.
Open until 8:45pm on Thursday and Friday
DUBAI MALL – From September 1st to September 18th, 2016
Grand Atrium, the Dubai Mall
Open hours: every day from 10am to 11pm.
Open until 12am on Thursday, Friday and Saturday.
HARRODS – From September 1st to October 22nd, 2016
87-135 Brompton Rd, London SW1X 7XL
Open hours: From Monday to Saturday from 10am to 9pm and
on Sunday from 11:30am to 6pm
SHINSEGAE GANGNAM – From September 19th to October 10th, 2016
176, Sinbanpo-ro, Seocho-gu, Seoul
Open hours: From Monday to Thursday to 10:30am to 8pm.
Open until 8:30pm from Friday to Sunday.
Images via Louis Vuitton