Les Parfums Louis Vuitton: Rose Des Vents


A navigator’s indispensable tool for orientation, the compass entices free spirits to travel. A breeze evoking the caress of silken fabric concentrates the four cardinal points of harmony.

Inspired by a desire to compose a fragrance that is as airy as it is silky soft, Jacques Cavallier Belletrud transports us to Grasse, to the middle of a field of centifolia roses. But there is nothing nostalgic or syrupy about this May rose. Buffeted by the wind, it is vibrant. Listen carefully and you could almost hear it breathe.

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To create the impression of petals floating in the wind, the Master Perfumer used an exceptional trio of roses. Centifolia absolute, in a carbon dioxide (CO2) extraction, is a refined raw material exclusive to the Maison Louis Vuitton.

Turkish rose essence and Bulgarian rose essence are both steam distilled. While it may seem that the iconic flower has already disclosed all its secrets, here the rose reveals unexpected character. Sleek and stately thanks to Florentine iris and Virginia cedar, it takes on spicy, glazed accents when it comes into contact with pepper.

Gradually, a surprising sensation emerges. The composition becomes tactile. It is as delicate as the skin of a velvety fruit. As golden as the first light of day. A perfect companion for any adventure.

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A timeglass in a bottle

At a time when some still believe that luxury is a function of the weight of glass, the Maison Louis Vuitton frees the perfume bottle from the constraints of the past. Shouldn’t real luxury mean elevating the most everyday gestures?

Created by designer Marc Newson, a master of simplicity, the Louis Vuitton perfume bottle embodies absolute purity. Clean lines are devoid of any embellishment. A drop of water, suspended. Black lettering on transparent glass. Even the brand name engraved in the glass remains discreet, revealing itself in relief to the fingertips or through a ray of light.

At the top of this ethereal bottle, a transparent black cap recalls pieces by Emery from the last century. Yet when the cap stamped with the LV initials encircled in brass is removed, an atomizer appears. By seeming to reconnect with an old gesture, the Louis Vuitton brand projects its bottle into the future.

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Meanwhile, the white and gold paper packaging replicates the legendary cylindrical silhouette of Je, tu, il, a Louis Vuitton fragrance launched in 1928 and no longer in existence.

Each of the seven Louis Vuitton perfumes is available in 200ml (US$350), 100ml (US$240), and a travel bottle with four 7.5ml cartridges (US$240). Designed with magnetic closures, these novel refills clip instinctively onto the atomizer. In just a moment, the travel bottle is primed and ready for a new adventure.

Images via Louis Vuitton