Les Parfums Louis Vuitton: Turbulences


Discovering faraway lands can sometimes feel like an upheaval. A leap into the void, like the feeling one has in an aeroplane soaring above the clouds. There is a fleeting fear that makes the heart beat faster, subside and then surge anew.

Inspired by a state that’s akin to love at first sight, Jacques Cavallier Belletrud pays tribute to the most narcotic of flowers. A flower that invites ecstasy yet doesn’t oppress and proves just as addictive as extreme emotion: the tuberose.

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Turbulences captures tuberose at dusk, combining it seductively with but never overdosing on exotic fruits. The idea came to Jacques one August evening in Grasse as he was walking to the gate of his garden with his father, also a perfumer. The two men stopped, suddenly struck by the fragrant fusion of white petals.

It was impossible to disentangle the scent of tuberose from that of the jasmine bushes in the garden. Deeply moved by this gift from nature, Louis Vuitton’s Master Perfumer spent several months selecting the right palette to reconstitute that memory.

There was tuberose, of course, and also jasmine grandiflorum from Grasse, absolute of jasmine sambac—which the Chinese grow to flavor their rarest teas—and Chinese magnolia, May rose and a light touch of leather, for its animalistic character.

Spray it on the skin and swoon. Intensely. Deliciously.

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A timeglass in a bottle

At a time when some still believe that luxury is a function of the weight of glass, the Maison Louis Vuitton frees the perfume bottle from the constraints of the past. Shouldn’t real luxury mean elevating the most everyday gestures?

Created by designer Marc Newson, a master of simplicity, the Louis Vuitton perfume bottle embodies absolute purity. Clean lines are devoid of any embellishment. A drop of water, suspended. Black lettering on transparent glass. Even the brand name engraved in the glass remains discreet, revealing itself in relief to the fingertips or through a ray of light.

At the top of this ethereal bottle, a transparent black cap recalls pieces by Emery from the last century. Yet when the cap stamped with the LV initials encircled in brass is removed, an atomizer appears. By seeming to reconnect with an old gesture, the Louis Vuitton brand projects its bottle into the future.

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Meanwhile, the white and gold paper packaging replicates the legendary cylindrical silhouette of Je, tu, il, a Louis Vuitton fragrance launched in 1928 and no longer in existence.

Each of the seven Louis Vuitton perfumes is available in 200ml (US$350), 100ml (US$240), and a travel bottle with four 7.5ml cartridges (US$240). Designed with magnetic closures, these novel refills clip instinctively onto the atomizer. In just a moment, the travel bottle is primed and ready for a new adventure.

Images via Louis Vuitton